Advanced Registration Date Set and Program Pricing
Registration Date Set
Barring any last minute technical difficulties, the advanced registration process will begin on TUESDAY, MARCH 18th at NOON EASTERN TIME.
I’m not sending the link now because initially this link is going ONLY to people on the First in Line list because they requested advanced notification. So look for the link in this week’s Changing Course Newsletter. Now for the answer to the BIG question…
Now for the answer to the BIG question…
What’s the Program Price?
You need to understand that it took me a few months to even decide to offer this live training program. The idea has me incredibly energized and excited, but putting together and leading this live 5-day intensive “summit” really, is going to require a lot of work and a lot of intense interaction on my part..
That last part is particularly scary for me. I mean I love working with people on this topic… listening to my previous trainees on those Preview calls talk about how my certification program has changed their lives was incredibly humbling. But the amount of work on my part and all the extra marketing and web support I’m building in also made it incredibly difficult to price.
But after sleeping on it one more night, I have arrived at what I believe to be a fair price.
This is the highest cost item I have ever offered (hence the hold up with my merchant provider). That’s why it’s really important to me that you understand how I arrived at the final cost. I also want to give you some suggestions about how you can decide whether this is the right investment for you.
I’m still going to be sharing ALL of my intellectual property so you’ll know exactly what to do before, during, and after a client consultation. Your still getting a step-by-step guide in the form of my Changing Course Formula to use with your own clients.
But with this live 5-day Summit I’m also paying to…
…get you moving FASTER by bringing in marketing guru Ilise Benun to speak and meet with you during the program PLUS provide you with personalized individual and small group mentoring for a full six months following the program…
… get you moving FASTER by hiring web guru Lisa Tarrant to be on site to get you all set up on the web (everything from setting you up with a website or blog template, domain name, hosting, merchant account so you can accept payment from clients all over the world, and more)…
… get you moving FASTER by having a professional photographer on hand to take a great looking headshot for your site
…AND paying for your 5 days of lodging and meals so you don’t stress about the additional travel costs…
This program will be unlike anything else I have ever done – or ever seen really. But like I said, it’s not for everyone. And that’s really a necessity because I can only accommodate around 21 people and right now there are over 320 people on the First in Line list which means not everyone who wants to will be able to get in.
Part of the sheer joy of being an Outside of the Job Box Career Consultant is that when you start viewing the world through the lens of opportunity as I do – suddenly problems aren’t problems at all…
Instead you begin to realize that most problems come disguised as opportunities. For example…
Everybody’s financial situation is different. So, when it comes to money, I know that for a lot of people, the price of this program will be an issue. Let’s face it, pricing a product or service is always tricky. And as the buyer, how do you know what’s a fair price?
I know what this program is worth. But how do you determine what the cost of freedom means to you?
Easy. You do your homework.
When my own consulting clients are baffled as to how they should price their SAT tutorial business, walking tours in Rome, or proof writing services I tell them the same thing I’m going to tell you:
Do your homework and make sure you compare ‘apples to apples.’
What does this mean?
The Outside the Job Box Career Consulting Certification Summit in May is NOT a self-study course or a Teleclass. As you’ll learn when you read the entire program description on Tuesday March 18th, this is a highly interactive, live, hands-on training, mentoring, and small business development program.
Since this particular program is happening over 5 days instead of the usual 16 weeks, its also set up to help you generate paying customers literally within weeks of the training summit.
Given the level of training and support you get the Certification Program could easily have been set up as a formal franchise. But making you do things ‘my way or no way’ flies in the face of everything I believe about designing your business to fit your life- and not the other way around.
So while not a franchise, this program gives you the same – and in many cases — significantly more training and support than you would if you bought a traditional franchise.
So now that we’re comparing apples to apples – do your homework. Go to http://franchisegator.com and click on ‘Work from Home’ or ‘Business Services.’
Here are just a few examples of total capital required for some somewhat related businesses…
~ Doody Calls pet waste pick up $45,000-$67,000 (truly a recurring business… sorry I couldn’t resist J)
Okay so here are more consulting oriented examples:
~ Mars Venus Coaching – $31,500 Total Capital Required
~ The Entrepreneur’s Source – $72,500-$81,500 Total Capital Required
~ One Coach: $100,000-$750,000 Total Capital Required and $500,000 -$1,000,000 in Net Worth Required
The Outside the Job Box Career Consulting Certification won’t cost you nearly that much. In fact, once you factor in the extensive level of training, tools and ongoing support, I think you’ll agree that the cost of freedom is actually pretty darn low.
When I delivered this program by Teleclass, there were still plenty of costs for CD duping, printing, and recordings. But nothing like the costs to put on a live event with meeting space and breaks and such.
Especially not a live event where I’m also tacking on six-months worth of marketing mentoring and support… or the kind of extensive web site assistance you’ll receive… and certainly not where your meals and lodging are included.
Given all of the above, I have decided to price the 5-day live Certification intensive at $11,500. With the early registration discount and other incentives it is possible to get into this program for about $3000 less. I’ve also put together a very generous installment plan option to make it as affordable as possible for as many as possible.
If you have to “blame” anyone for the price, blame some of the people in my 2007 program. This whole idea of a higher priced program got started when an attendee sent me this email mid-way through the program…
“Just as a side note, this course has a lot of details that we need. I am becoming surprised that the registration is not set at $8k-10k for all the training. Val, I believe you can do both, bump up the price and have more attendance for the next class.” ~ Craig Duck
Craig went on to say I was delivering way more than he expected. I always strive to over-deliver but I was kind of kicking myself on the under-pricing part.
On the next Teleclass I joked that I was going to make the new price retroactive. The next day I received this email from another attendee…
“YES I agree with Craig you should be charging more! I told a bunch of folks at the Work at What Your Love workshop last summer that your work is a STEAL.” ~ Joan McAndrews
Keep in mind Craig and Joan were saying the TELECLASS version should be priced at $8,000-$10,000!
The more I thought about it, the more I realized what I was giving away – and more importantly – what these aspiring self-bossers were getting.
This has been a very long way of saying when you look at your investment in this training summit – at this investment in YOURSELF – you have to consider what it is you are buying. Whether you seize this particular business start-up opportunity or not, when it comes to changing course, this simple truth remains…
ALL change is scary – even positive change. Fear just comes with the change territory. Period. My mantra is “Information will set you free.” The more you know the less there is to be afraid of. So do your homework…
Find a few moments of quiet, and listen to what your heart is telling you. Either way, your gut will never let you down.
And don’t forget to check your email TUESDAY at 12:00 P.M. EASTERN for a more complete overview of the entire Outside the Job Box Career Consultant Certification Program and decide whether it’s the right path for you.
To your dreams,
Dreamer in Residence
P.S. To read more about how information can spring you from ‘job jail’ read my article Trapped in a Job You Hate? Where to Search for Freedom go to http://changingcourse.com/2012/05/15/trapped-in-a-job-you-hate-where-to-search-for-freedom/