Published by Fortune magazine, FSB magazine is aimed at the small business owner. The December-January cover story is titled The New Color of Money. The magazine features some very inspiring minority entrepreneurs, whom, the cover page boasts, are creating companies faster than anyone and changing the American Dream.
You’ll read fascinating stories about people like Pat Winans who started her own brokerage firm with just $5,000, Samia El-Badry who started a consulting business to study minorities, especially other Arab- Americans like herself, Winnebago tribe member Lance Morgan who is making a real difference on his Nebraska reservation, and many more.
But the story I found most intriguing was that of Sheeras Hasan, an ethnic Pakastani who was raised in England. A few years ago the guy came to the U.S. with no money, no contacts, and no filmmaking experience and today regularly hobnobs with the likes of Jennifer Lopez, Tom Cruise, Meryl Streep and Steven Spielburg. Hasan is the host of Tinseltown, a show that reaches 500 million people in 80 countries including India, Iran, and elsewhere in the Middle East.
How did he do it? Go read the article to get all the fun and fascinating details… like how he changed the name of his parent’s London restaurant to Tinseltown, set up an office in what once was a bathroom at the restaurant, put down a red carpet for inspiration, got the idea for Tinseltown TV while in his former bathroom-office, has never been to Pakistan or India, and doesn’t speak a work of Hindi.
The real point though is the guy spotted a niche – promoting Hollywood productions to an underserved market (after all India’s thriving movie industry is nicknamed Bollywood) and then did something about it. (If you missed the article in the last newsletter on hot trends, markets, and businesses for entrepreneurs you can find it in the newsletter archives at https://changingcourse.com/archives/)
One of the best ways to actually become an entrepreneur is to start reading about entrepreneurs. Hasan and all of the small business owners featured in the FSB story are a wonderful place to start. Check it out before the next issue comes out at http://www.fortune.com/fortune/smallbusiness.