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Opportunity Knocks
Real Life Entrepreneurs Steal the Show:
Two New Reality Shows Depict Entrepreneurs Going After Their Dreams
By Valerie Young
One reason for the rise of an entire new
television genre known as “reality TV” is that the people in the shows are one
of us. There are no trained actors, no scripts. There are just regular people
rising and falling, triumphing and struggling, winning and losing. Two new
series – one on television and one online - follow the true life stories of
aspiring entrepreneurs.
In a recent piece on National Public Radio about
ABC’s new reality show American Inventor, the commentator posed the question
“Can it do for geeks what American Idol did for pop singers?” Given
that one of the shows’ producers is infamous American Idol judge Simon Cowell,
it just might.
The show seeks to search for the next great
invention with wide consumer appeal. Finalists are chosen by a panel of experts
who will narrow down the initial entries to a group of finalists. Finalists will
each get $50,000 to develop their product, refine it, and take it to the next
level.
The idea is to end up with one winner whose idea
will end up with the one million dollar prize and the chance to see their
invention become the next mass produced product like Cabbage Patch Kids®,
the George Foreman Grill®, Post-It® or Rubik's Cube®.
The show copies the American Idol formula of showing
the most bizarre contestants during the audition round, which of course helps
keep viewers entertained.
Some have complained
that the producers are rejecting some outstanding inventions for the sake of
comedy. While that is no doubt true, you can’t help but be inspired by the
creativity, the drive, and the heart of these determined inventors. The
show airs on Thursday nights at 9:00 p.m Eastern.
Whether you’re a fan of reality television or not,
if you want to ditch your job to do your own thing you may want to check out the
AOL Small Business site’s online reality series tracing real entrepreneurs
efforts to start their companies.
Without giving too much away…
Two of the entrepreneurs you’ll meet there are
43-year-old Dan Kastor and 54-year-old Gary Kostlan. Dan and Gary both
worked for the same multi-national company. In fact, for a while, Dan was Gary’s
boss. In the beginning both men enjoyed their jobs. But the constant travel
began to take a toll on their family lives.
One day the two former co-workers ran into each
other at, where else, the airport. They got to talking over a beer and the
conversation turned to the usual rant about workplace frustrations. That’s when
Gary told Dan that he’d been thinking of hopping off the fast track to spend
more time with his family. He also mentioned a business idea he’d code named the
“Rocky Project” after the beloved family dog that had recently died. But that’s
all he would say.
Like most business ideas, Gary’s idea didn’t come
to fruition until sometime after that chance meeting with Dan. Fed up with his
corporate job, Gary quit to start his own quality control consulting company.
When his first client sent him to California for three months, he started
thinking in earnest about the Rocky Project. So he picked up the phone and
called his old boss. That’s when he finally told Dan all about the Rocky
Project…
Today the two men work as equal partners but from
their respective homes outside of Detroit and Cleveland. And what is the Rocky
Project? Well what do you get when you combine dogs and ice cream? A winning
combination for a business idea that has a lot of people saying, “Why didn’t I
think of that?”
You’ll also be able to follow the entrepreneurial
ups and downs of Keith West-Harrison and Andre West-Harrison. Keith and Andre
owned two businesses in hurricane ravaged New Orleans – a day spa and a bed and
breakfast. As is often the case, sometimes disasters bring unexpected blessings.
The series tracks their efforts to re-start their businesses post-Katrina and
how the process spawned an entirely new business – and a whole new life.
The third business profiled is former trolley tour
conductor turned self-taught haute couture clothing designer named Grace
Edwards. When Grace’s husband’s job brought them to New York City, she got a
retail job at the high-end department store Henri Bendel. A lot of people find
retail boring, but it was here that Grace caught the fashion bug. The fact that
she doesn’t sew did nothing to deter her new dream of being not just a fashion
designer but a household name.
Watch as the 50-year-old mother went through the
emotional ups and downs of racking up $30,000 in credit card debt to launch her
clothing line to the drama of having just two weeks to get ready for a fashion
show in Washington, D.C. Will Grace’s company make it? Can her husband afford to
keep funding her creative pursuits? Will her new partner, a guy who is actually
working for free because he “knew from the start that this was going to be a fun
ride,” stick around long enough for the company to turn a profit? Roll over
Guiding Light – this is real drama!
To tune in to all watch episodes of these real
life stories right on your computer, read the ongoing blogs from the
entrepreneurs themselves, and see behind the scenes photos go to
SmallBusiness.AOL.com/thestartup
This is the kind of “reality” every aspiring self-bosser
will want to be in touch with. If you don’t have the good fortune to be
surrounded by entrepreneurs whom you can watch and learn from, check this series
out. If nothing else it will be a good reality check about what it takes to go
after a dream – the good, the bad, the amazing, and the utterly inspiring.
About the Author
Outside the job box expert, Valerie Young,
abandoned her corporate cubicle to become the Dreamer in Residence at
ChangingCourse.com offering resources to help you discover
your life mission and live it. Her career change tips have been cited in
Kiplinger’s, The Wall Street Journal, USA Today Weekend, Woman’s Day, and
elsewhere and on-line at MSN, CareerBuilder, and iVillage.com. An expert on the
Impostor Syndrome, Valerie has spoken on the topic of
How to Feel as Bright and Capable as Everyone Seems to Think You Are
to such diverse organizations as Daimler Chrysler, Bristol-Meyers Squibb,
Harvard, and American Women in Radio and Television.
Find more articles written by
Valerie at
ChangingCourse.com/articles/ |