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ChangingCourse.com, Find Your Life Mission and Live It

Issue 157

February 12, 2007

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Compass

Changing Course is dedicated to helping you:

~Live Life on Purpose ~Work at What You Love ~Follow Your Own Road

Inside Today's Issue

Opportunity Knocks

How Much Do You Need to Know  

Featured Resource

How to Feel As Bright and Capable As Everyone Seems to Think You Are 

Guest Article

Upcoming Workshops

The View From the Other Side

Resources for a Change

Knowing is not enough; we must apply. Willing is not enough; we must do.
~ Johann Wolfgang von Goethe

Opportunity Knocks

How Much Do You Need to Know
Before You're an Expert?
Part 1 in a 2 Part Series on Expertise

By Valerie YoungValerie and her dog, Cokie 

During a recent visit to the dentist, my hygienist Anne asked about my recent speaking tour in California. When I told Anne I’d spoken on the Impostor Syndrome to over 600 people at four universities, including Stanford, her response was, “Wow, you must be a real expert.” While that term doesn’t always resonate with me, I suppose I am an expert.

But what does it mean to be an “expert”? Naturally you do need to know something about the topic at hand. But how much knowledge do you actually need to consider yourself an expert?

The Expert Trap

If you’ve ever read a job description and automatically disqualified yourself because you didn’t have one or two out of a long line of competencies or the necessary experience, passed on an opportunity to speak on or otherwise showcase your knowledge because you “don’t know enough,” or not started your own business because you are not yet “an expert” then you may have fallen into the Expert Trap.

The common belief that you need to know 150 percent before you’re remotely qualified to step up the plate is a huge dream stopper. Striving to be THE expert is the knowledge version of perfectionism. And as with perfectionism, going for total knowledge can at best slow you down and at worst bring your dream to a screeching halt.

The problem for people who fall into the Expert Trap is that they suffer under the misconception that there’s some clear line of demarcation between expert and non-expert – and that they’ll somehow know when they’ve reached it. We tell ourselves, “If I can just get enough knowledge, experience, or training, then I’ll be an expert.”

And herein lies the rub – you can never know it all. It’s like the commercial where a man beams that he’s reached the end of the Internet. What makes the ad funny is its absurdity. The Internet is so vast and ever-changing that if you lived a thousand years you’d never reach the “end.” It’s the same with knowledge. There is no end. You can add to your understanding of a subject but there will always more to learn.

The Expert “Myth”

You’re especially prone to the Expert Trap if you mistakenly believe that competence and expertise are one and the same. The belief that, “If I were really competent, intelligent, qualified… I would know more” keeps far too many people from striking out on their own.

A lot of men fall victim to this same self-limiting thinking. Yet my early research, coupled with twenty-plus years of anecdotal evidence, suggests women are more prone to equate competence with knowing it all.

Apparently I’m not alone. A few years back I wrote a letter to the editor. In it I described how a man who finds himself confronted with something he’s never done before is more likely to “wing it” while a woman in the same situation often expects herself to know it all up front.

A week after my letter appeared I got this email from Dan Pink, author of Free Agent Nation and A Whole New Mind:

I just read your letter-to-the-editor in Fast Company. Great work! My hunch – speaking as a male all too willing to opine without sufficient facts – is that you’re spot-on. That at least is what I discovered during several hundred interviews with independent workers over the last two years…kudos again on telling it like it is!

Just to be clear – expertise in and of itself is not a myth. After all, we all know people who are undisputable experts in their respective fields. The myth is:

  • believing that being an expert means you have to know everything there possibly is to know about a subject  

  • believing you will someday be able to announce triumphantly that you have reached the end of knowledge and are “done”

  • believing that if you don’t know everything there is to know, then you know nothing at all

  • believing our inner voice when it says, “If I were really smart, then I would know how to do this.”

Not only is it humanly impossible to “know it all,” but the misguided pursuit to do so can kill a dream before it ever begins. As Suzanne Falter-Barns asks, “How many of us linger forever in endless training and classes, waiting to get really good at something before we plunge a single toe into the submission/rejection pool?”

Just as with perfection, the pursuit of expertise can become a convenient excuse for never moving forward. The reality, says Falter-Barnes, is that “You cannot become a master until you actually take the leap, do the work, make several thousand mistakes, and live to tell about it.” Adding, “Experience is truly the only thing that makes experts so expert.”

Finally, next time you’re rattled by not knowing it all, let yourself off the hook by remembering the wise words of Mark Twain who said: “I was gratified to be able to answer promptly. I said, ‘I don’t know.’”

About the Author

Outside the job box expert, Valerie Young, abandoned her corporate cubicle to become the Dreamer in Residence at ChangingCourse.com offering resources to help you discover your life mission and live it. Her career change tips have been cited in Kiplinger's, The Wall Street Journal, USA Today Weekend, Woman's Day, and elsewhere and on-line at MSN, CareerBuilder, and iVillage.com. An expert on the Impostor Syndrome, Valerie has spoken on the topic of How to Feel as Bright and Capable as Everyone Seems to Think You Are to such diverse organizations as Daimler Chrysler, Bristol-Meyers Squibb, Harvard, and American Women in Radio and Television.

Find more articles written by Valerie at ChangingCourse.com/articles/

Contemplation often makes life miserable. We should act more, think less, and stop watching ourselves live. ~ Chamfort

Featured Resource

What Every Woman (and Man)
Needs to Know About Competence, the
Impostor Syndrome, and the Art of Winging It

How to Feel As Bright and Capable As Everyone Seems to Think You Are
Handbook and CD Combo

Have you ever done a bang up job and while everyone is patting you on the back you hear yourself saying – “Phew, I was lucky this time,” or “Actually it wasn’t as good as it could have been.”

If you’ve ever felt that your success is a fluke… if at any moment you’ll be uncovered for a fraud, join the club. Valerie Young is one of millions who has experienced these feelings. Is it insecurity? Lack of confidence? No. It’s called the Impostor Syndrome…

And at workshops across the country Valerie has helped more than 20,000 people overcome the anxiety to embrace all of their accomplishments and truly enjoy them. Now, for the first time ever she’s distilled her life-changing workshop down into a program that can help everyone who’s ever doubted their competence…

You’ll discover how to own your successes and build on them… erase the stress of taking risks… stop beating yourself up over every little mistake … and finally see yourself as the bright, capable person you really are! Learn more by clicking here: ChangingCourse.com/impostor.htm
 

It's not what I do, but the way I do it. It's not what I say, but the way I say it. ~ Mae West

Compass

The Changing Course Newsletter
Copyright 2007
 
Lisa Tarrant, Editor
Valerie Young, Publisher info@ChangingCourse.com www.ChangingCourse.com 7 Ripley Road
Montague, MA 01351

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Courage doesn't always roar. Sometimes courage is the quiet voice at the end of the day saying, "I will try again tomorrow." ~ Mary Ann Radmacher


Guest Article

Starting a Business at 52

By Deborah Cohen

In June of 2002, I received a call from a woman in Michigan who was interested in launching a business from home.  Robbie Meyer was 52 years old at the time and had worked for more than 35 years in various administrative and management consultant jobs. She had also done the bookkeeping for her husband’s remodeling business for many years. 

But, when her husband took a job as a Building Official for a nearby township, Robbie started to look for something else to do. She still had children at home and was also caring for an elderly mom, so working from home was a must. 

Robbie had learned about the Home Referral Network (HRN) business after doing some research online, and the idea of starting a business that would match homeowners with pre-screened home improvement professionals appealed to her.

“The HRN business was one of many businesses that I reviewed. It seemed a good fit because I could work from home and have scheduling flexibility and it would produce income.  Additionally, I could use our home office which was already fully functional.”

Robbie also recognized the need for an HRN in her community. “Thirty percent of my husband's work was correcting errors made by other contractors so I knew there was a contractor issue in our area. Further, it seemed that we were always getting calls from people looking for all types of contractors so this was another clue.”

Three months after Robbie and I spoke by phone, she launched Homeowner Referral Service of Michigan, LLC and in less than 4 months, she was able to cover her monthly overhead including a bi-monthly paycheck to herself. And within her first year of operation, Homeowner Referral Service of Michigan generated enough revenue to allow Robbie to repay herself for all of her initial start-up expenses.

She recalls, “My first job was a chimney sweep for $65.00 and I netted a big $6.50 commission!” After that, most of her jobs were kitchen, bathroom, and family room remodeling projects, roofing, painting, cement work and repair jobs.

Robbie worked approximately 25-30 hours a week to launch her business, and most of her job referral requests were generated by a small article which was published in her local paper announcing the launch of her business. In addition to phone calls and website inquiries from homeowners, Robbie’s article was also noticed by a local television station.  Intrigued by her service, the station decided to profile Homeowner Referral Service of Michigan on the evening news generating more than 125 contacts in three days following the broadcast.

According to Robbie, “Customers referred other customers and the ball rolled pretty steadily after that.” Robbie’s words of advice for others considering the launch of an HRN:

“It can get out of hand very quickly. Homeowners were referring other homeowners, contractors were referring other contractors, etc., and pretty soon I was operating out of four counties.  My options were to either hire staff and move into another location or cut back.  I decided to cut back so that I could just handle things myself. Had I been even 10 years younger, I would probably have gone the other route.”

And, she says that “the most enjoyable aspect (about this business) is how easily it flows once it is set up in addition to the positive feedback from homeowners and contractors.  As long as you keep up with the phone calls and paperwork, this is a very easy business to operate.”   

The feedback from contractors and homeowners has been positive as well.

“I had one homeowner who called me before the painter was even out of his driveway and told me that I had made his life easier.  And, contractors love it because it promotes their business.  One contractor told me that I was his biggest source of jobs all year!”

Deborah Cohen is the President of Home Referral Network (HRN). She launched the first HRN nine years ago as a way to earn an income while staying at home to raise her family. Today there are now more than 400 successful home-based HRN businesses operating in communities nationwide. To learn more, including listening in as Deb answers frequently asked questions, ChangingCourse.com/asktheexpert.htm#deb

 

Reach high, for stars lie hidden in your soul. Dream deep, for every dream precedes the goal. ~ Pamela Vaull Starr


Upcoming Workshops

Turning Interests into Income Teleclass:
The 5 Hidden Places to Look for Income-Generating Ideas

With “Opportunity Analyst” Valerie Young

Think you need money to make money. Nonsense!

What you really need to make money are ideas. Fortunately, creative ideas for viable income streams and businesses are literally all around you -- if you know where and how to look, that is. Find out the key to identifying the very best ones… and the simple but highly effective trick to turning complaints into cash.

Learn my fool-proof “opportunity formula” as well as the 5 places to find income-generating ideas. Once you start to see how many interesting ways there are to make a living without a job, your mind will quickly begin to translate how you can profit from your passions.

Once I show you how easy it is to be an “Opportunity Analyst” you’ll start to apply your new found know-how right away.

Whether you’re looking to add income streams to your current business, are looking already clued into your calling but don’t know how to turn your interests into income, or you still don’t know what you want to be “when you grow up,” this one class alone could very well transform your life.

Date/Time
Tuesday, February 27th from 12:00-1:15pm

Cost
Fast Track Your Dream Community Members: Free
Non-members: $37*

* A portion of all revenue will go to support the entrepreneurial aspirations of impoverished people in the US and internationally via the micro-grant organization TrickleUp.org

Register
Seats are limited.

Fast Track Members: Sign into Fast Track Headquarters (FastTrackHeadquarters.com)then click on “Teleclass Information and Recordings” to reserve your spot.

Non-members click here to register: ChangingCourse.com/teleclass.htm

Note: If you would like to be notified when there are openings in the Fast Track Your Dream Community click here ChangingCourse.com/fasttrackyourdream.htm 
 

It is difficult to inspire others to accomplish what you haven't been willing to try.
~ Unknown

Compass

The View From
the Other Side

“I’m a changed person. I make less money now, but that’s okay. What I’m doing now helps better mankind.”

~ Audrey Struve, former manufacturing company project manager who left to work for a non-profit research group.

Compass

 

Resources for a Change

The Environment and Travel = Ecotourism

International Ecotourism Society (TIES) is a member organization that works to educate tourists about the environment, local cultures, and sustainable travel. Members around the globe have been working to create destinations, lodges and tours that follow the guidelines of responsible ecotourism travel. If you have a passion for the environment and an interest in running a travel-related business, learn more at Ecotourism.org  

Adventure Travel Trade Association (ATTA) is another member organization catering to the needs of owners of adventure travel businesses like Adventure Women (AdventureWomen.com),  Classic Journeys, (ClassicJourneys.com), and Natural Habitat Adventures (NatHab.com). According to their site, the association “works to bring you opportunities that drive new customers, lower your costs and increase your return on the existing business activities you pursue… help implement industry standards, attack the thorny insurance issues, tackle initiatives that get adventure travel in front of the mainstream culture and work to get big corporations who should be investing in this industry educated about who the adventure traveler is.” The member page also features interesting niche businesses like an Wanderlust Consulting which specializes in working with owners of adventure travel businesses (WanderlustConsulting.com) and a company called Global Rescue which offers emergency medical support for individuals and families traveling internationally (GlobalRescue.com)