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Hot Small
Business Ideas and Trends for 2005
By
Valerie Young
By far my favorite issue of Entrepreneur magazine is their annual
“hot list” of best businesses, markets, trends, and ideas. The list
is too long to summarize in a single article so instead I’ve
featured a few of the more interesting ideas. I’ve also added my own
two cents here and there including some additional business ideas to
help jumpstart your imagination.
Hot Business 1: eBay
Drop-Off Stores
Like all the examples
cited here, this idea grew out of a problem. For example, lots of
people would love to sell their unwanted stuff on eBay but they
don’t have the time, digital camera, technological know-how, or
patience to do so. Solution: eBay drop-off stores that take the
hassle out of selling on eBay. For a percentage of the selling
price, store owners take care of the photography, product
description, and financial transaction.
Val’s Two Cents
Unless you live in or near a city you probably haven’t run into an
eBay drop off store. With franchises like QuikDrop cropping up,
you’ll probably see these stores in suburban areas soon.
This opens up an opportunity for people living in these areas to get
there ahead of any franchise. And since the volume wouldn’t be worth
a big operation in relatively rural areas this presents a niche
opportunity, particularly for the customer service-oriented
individual who is willing to pick up items at clients homes.
Hot Business Idea 2:
Financial Planning
There’s nothing new about
financial planners. What is new is that the baby boomer generation
is entering retirement (all 77 million of them). Survey’s show
relatively few spend any significant amount of time planning to live
out their old age in comfort. This same generation will also have to
make decisions about handling money from inheritance. Although there
is competition out there, the article says those who are willing to
provide the kind of service baby boomers demand can do very well in
this field.
Val’s Two Cents
National Public Radio featured a story about how the average person
(myself included) is baffled by the array of mutual funds into which
to invest their 401k retirement savings. Plus as the economy shifts,
few know what, if any, investment shifts they should make.
Overwhelmed, many choose to do nothing.
The show told about an enterprising company called Financial Engines
that offers objective third party advice and portfolio management to
employees and individuals. Since the company does not receive any
commissions on investments, their advice is free from conflicts of
interest. After an initial analysis they’ll make investment
recommendations and monitor your portfolio four times a year.
Financial Engines mostly serve corporate clients like J.C. Penny’s,
Aetna, or 3M where interested employees can opt to pay half a
percent of assets for the service. Individuals can also sign on for
as little as $39 a quarter depending on the level of service they
select. I was intrigued (not to mention number-impaired) enough to
sign up myself.
It’s an interesting
business model for current financial planners or anyone interested
in becoming one. And it’s a great example for all of us of how a
company saw a problem and found a unique way to solve it.
You can listen to the original NPR segment at
http://www.NPR.org/templates/story/story.php?storyId=4136179
or visit
http://www.FinancialEngines.com
Hot Business Idea 3:
Teen Hang Outs
According to the article,
“Teens across the nation, especially those far from metropolitan
areas, are starved for hip places, and the opportunity for
entrepreneurs is huge.” Step one is to figure out what makes the
teens in your community tick and then give them what they want.
Hot Business Idea 4:
Niche Health and Fitness
Anyone can join a gym.
But the reason the fitness franchise Curves has seen such explosive
growth is that they offer something busy women want, a 30-minute
workout in an environment that isn’t a meat market.
Other niches include
options that allow the whole family to work out as a group, options
that include alternative health practices like yoga, acupuncture,
and massage, and even health, healing, and fitness options for
animals.
Val’s Two Cents
Another trend some of you may find interesting is corporate support
for your goal of mind-body fitness. Balance Bar is currently
accepting applications for grants to help support your passion for
mind/body sport or other physical activity.
Grants provide financial support for enthusiasts and amateur
athletes over the age of 18 who prioritize balancing mind and body
and vary in sums ranging from $500 to $10,000 depending on how much
you request.
Using the online application you’ll need to explain how a grant from
Balance Bar will help you better integrate your mind and body. In
addition you’ll need to send in two photographs showing yourself
participating in the proposed mind/body activity.
The upcoming application deadline is January 17, 2004 for the grant
period from March 10, 2005 through March 11, 2006. For specific
grant guidelines go to
http://www.Balance.com
Hot Business Idea 5:
Products and Services for Seniors
It wasn’t until Julie Ruhlander took care of her elderly grandmother
and aunt that she realized how hard it can sometimes be for seniors
to dress themselves. When you’re older or otherwise physically
challenged, pulling something over your head or putting your arms
back to get something on that opens in the front can be difficult or
even painful. So Ruhlander started a catalog company called
Clothing Solutions that offers front and side opening clothing
as well as modesty jumpsuits for Alzheimer’s and dementia patients
prone to undressing.
Here’s another interesting problem-solution. At 50 I’m blessed to
have not one but two grandmothers living! One has a house full of
antiques.
At least once a week she vows to bring her old coins, antique dolls,
vintage clocks, and the like to a local auction house to have
appraised. At 92 though she doesn’t get around all that well, so the
likelihood of this happening is basically nil.
Do you hear opportunity knocking? I do. So did antiques hobbyist
Karen J. Martin from Farmington, Connecticut. Karen started a
business helping seniors take inventory of, appraise, and liquidate
their possessions.
Val’s Two Cents
The aging population is a huge trend in the U.S. Anything that helps
aging Boomers either feel or look younger, or that makes the lives
of seniors or caretaker children easier, has the makings of a
winning business. To flex your entrepreneurial muscles, try
generating a list of at least 10 business ideas that address this
trend and population.
Hot Business Idea 6:
Kids Plus-Size Clothing
According to the National Center for Health Statistics 16 percent of
children and teens aged 6 to 19 are overweight with another 15
percent considered at risk. So it only makes sense there would be a
growing market for trendy plus-size clothing for kids.
Enter Ruth “Penny” Smith the mother of an overweight child who often
complained to his mother that he couldn’t find hip clothes that fit.
Recognizing an opportunity when she saw one, Smith teamed up with
her former boss (I love it!) to launch
http://www.HeyMomItFits.com
Val’s Two Cents
With most trends you can further zero in on a particular trend of
demographic group to find an even more unique and potentially
lucrative niche. For example, what kind of unique products or
services might you offer obese Latin or African Americans? What
about new mothers who are having difficulty taking off weight? Or
plus-sized travelers? Two very cool examples of the later are
Freedom Paradise, a size-friendly vacation club in Mexico, and Big
Adventure, a company specializing in scuba diving excursions for XXL
sized people.
If you’re serious about escaping the job world and creating the life
you really want, you’ll need to start tuning into the opportunities
all around you. One small step you can take this minute is to
subscribe to Entrepreneur or another magazine aimed at small
business owners. You’ll find a large assortment, including
Entrepreneur at MagaZania at
http://TinyURL.com/5ypuh
If you’re not ready to subscribe then at least pick up the December
2005 Hot List issue of Entrepreneur. Use the complete list of hot
businesses, markets, trends, and ideas as a springboard to start
actively thinking about how you too can realize your dream of
changing course.
Off the beaten path career counselor, Valerie Young, abandoned her
corporate cubicle to become the Dreamer in Residence at
http://ChangingCourse.com, offering free resources to help
you discover your life mission and live it. An expert on the
Imposter Syndrome, she’s presented her How to Feel as Bright and
Capable as Everyone Seems to Think You Are program to over 30,000
people. Find more articles written by Valerie at
http://ChangingCourse.com/articles/

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Read more free articles about Changing Course.About the Author
"Turning Interests Into Income" expert Valerie Young abandoned her corporate cubicle to become the Dreamer in Residence at ChangingCourse.com offering resources to help you discover your life mission and live it. Her career change tips have been cited in Kiplinger's, The Wall Street Journal, USA Today Weekend, Woman's Day, and elsewhere and on-line at MSN, CareerBuilder, and iVillage.com. An expert on the Impostor Syndrome, Valerie has spoken on the topic of How to Feel as Bright and Capable as Everyone Seems to Think You Are to such diverse organizations as Daimler Chrysler, Bristol-Meyers Squibb, Harvard, and American Women in Radio and Television.
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