CHANGING COURSE BEGINS WITH A GREAT IDEA

Facebook Twitter RSS
(413) 203-9754

Ready to Find Your Calling? Sign Up Now to
Get Your FREE Changing Course Newsletter!

   

How Yoga Can Teach You to Turn Your Ideas into Income

Would it surprise you to know that yoga is more popular in Canada than in India?

It definitely surprised me!

Third on the list is the US where a whopping 20.4 million Americans partake in the ancient practice.

Sometimes a single surprising fact is all it takes to discover your perfect business idea.

And you don’t even have to do yoga to benefit from its enormous popularity.

In fact, anything with millions of fans from golf to quilting to Harry Potter presents enterprising change seekers opportunities to turn interests into income.

Here are four unique ways people are profiting from the yoga boom plus ways you can “steal” these ideas to profit from your own passion.

1) Lighten Up

Who would have thought yoga had a humorous side?

I suppose it’s not surprising when you consider the well-documented health benefits of laughter.

It’s why in 1995, a family physician in Mumbai, India, Dr. Madan Kataria, decided to experiment with ways to apply those benefits.

Like most ideas, this one took some trial and error.

But it didn’t take long before laughter yoga was born.

Today it’s so popular there’s even an annual conference!

Search the term “funny yoga products” and you’ll find scores of humorous ways people are making money.

You’ll find clothes sporting slogans like “Let’s get it om,” and “My favorite pose is downward facing naps.”

There are humorous calendars that use digital technology or illustration to feature puppies and farm animals positioned in classic yoga postures.

And of course, funny yoga videos.

Some are parodies. Others are the always popular bloopers.

Steal This Idea

Have video scripting or editing skills?

Build on the success of others by putting your own unique spin on a funny yoga video.

Attract a large enough YouTube following on and you can generate some serious ad revenue.

Certainly, not everything lends itself to humor.

But if you can find a way to bring some humor to your business/idea, you may be laughing all the way to the bank.

2) Make it hip

AirBnB is now advertising classes, tours, and other things to do when you travel.

That’s where I learned about “sky yoga.”

Part yoga, part dance, part cool social meetup, event production company, Bender, describes itself as an “urban playground for body and soul.”

The company produces yoga-dance events complete with DJs.

And they do it on warehouse rooftops and in other inspiring places in LA, Chicago, and coming soon — Melbourne.

The evening events seamlessly transition from yoga to a night of dancing and cocktails under the stars.

The Bender website says that they “work with a team of the most experienced and creative yoga teachers, DJs, designers, and other collaborators – each hand-picked for their specific voice and fit with our flavor.”

Sounds to me like they may be open to proposals for collaboration from other creative/healing types or people with access to creative urban settings.

Steal this idea

It’s hard to make certain businesses like bookkeeping or SEO consulting cool.

That said, I know a realtor who hosts an annual April 15th/IRS deadline happy hour for clients, building contractors, lenders, and others in her vast network.

Depending on what you want to do, look for ways to make it newsworthy by adding an element of hip to it!

3) Tap a new demographic

When you think of yoga enthusiasts you probably picture fit people in their 20s and 30s. Or at least adults.

That’s what Jamie Dix thought too until the early childhood educator and certified yoga instructor started using storytelling to get her students to experience different yoga positions.

Soon her colleagues were asking her to teach them how to do the same with their students.

So Jamie and her siblings teamed up to launch Imagination Yoga.

Today, her program is offered to kids aged 2-to-12 in schools, daycare centers, and camps across the US.

Even within the adult population, there’s plenty of opportunity to niche.

There are yoga classes designed specifically for people with diabetes and chronic fatigue, as well as yoga for veterans, pregnant women, and people who use a wheelchair.

There’s even yoga laughter designed for the unique needs of seniors in nursing or other elder care facilities.

Steal this idea

As you think about your own gifts or interests (travel, creative writing, repairing things, sports, etc.) – ask yourself, what are the obvious and less obvious markets you can tap?

Don’t just think in terms of age, gender, race, and the like.

Consider too, groups who share a common experience or challenge…

Maybe grieving parents… teens aging out of foster care… people struggling with addiction… survivalists… rural singles…

Whether you feel personally called to serve a specific group — or you just see a market need — additional audiences mean additional income.

4) Tap a new species!

Third graders and seniors are one thing.

But who connects yoga and animals?

Miami-based yoga instructor Suzi Teitelman and the creator of Doga Dog did.

Her classes consist of a series of yoga poses that dog owners can incorporate with their pooch.

The dogs seem to lap up the light stretches, massage, and relaxed bonding time with their humans.

And their time-squeezed/guilt-ridden dog owners appreciate being able to get in some exercise while also spending time with their best friend.

Dogs aren’t the only four-legged creatures getting into the yoga act.

Yoga classes end with the traditional Hindu salutation “nameste” which in Hinduism means, “I bow to the divine in you.”

But if you’re showing people how to do yoga atop a horse, then make that “neighmaste.”

There are several books on equestrian yoga which emphasizes balance, building core strength, breathing, and mindfulness.

At the cleverly named Equine Om in Saint Augustine, Florida, yoga instructor and horsewoman Miranda Inabinett teaches classes to riders and trains other instructors in her method as well.

Finally, the vacationers at Home Ranch in Clark, Colorado near Steamboat Springs don’t do yoga while atop a horse.

Instead, they enjoy a popular girlfriend getaway that combines the fun of riding with a morning yoga class all wrapped around a luxury vacation.

If you haven’t acted on your own great idea because it feels too overwhelming to tackle on your own, take heart.

This unique vacation idea was born when a cowgirl from Montana who went to college on a rodeo scholarship (who knew?!) and a former social worker turned yoga and meditation instructor living in Florida were introduced by a mutual friend at a horse sanctuary in Hawaii.

They went out and found a ranch to partner with and have been riding strong ever since!

Steal this idea

Like to write?

Then take a page out of Brenda Bryan’s book Barking Buddha: Simple Soul Stretches for Yogi and Dogi.

It’s just one of half a dozen books on the subject. Proof that writing pays.

Again, you don’t have to be engaged in a given activity to look for practitioners in need of a ghost writer for their own niche-specific book.

Or maybe you have an insider’s perspective on the horse world and think equine yoga could be the next big thing.

If you have marketing experience — or just a determination to learn — then partner with an equestrian yoga instructor to scale the training nationally or internationally.

The Bottom Line

When it comes to making money without a job-job, there are endless ways to take a single idea and build on it.

Just remember… changing course starts with a great idea – and the willingness to act on it.

Ready to find your perfect business idea? Check out my laser-focused Profit From Your Passion coaching now.

(I’m booked for August but still have a few fall openings.)

Life is short my friend. Whatever your dream, please don’t make it wait another day.


Find Your Dream Biz Fast! PLUS — Booming Vintage Trend!

Want to find your dream business? All you have to do is connect the dots!

But which dots?

Traditional career coaches are all about helping clients find the perfect job-job.

So they work with dots like skills assessments, personality profiles, resumes, and job search tools.

But, if you want to do your own thing then you need to connect a very different set of dots.

Over my two decades at Changing Course, I’ve come up with some 60 potential dots.

Once you know what to look for, you’re able to quickly make that all important connection between the things you like to do and ways to turn those interests into income.

I’m going to share some of the dots I used to turn a 53-year-old change seeker named Roy on to a fun and potentially lucrative business idea.

And you can use these same dots to discover your dream business too!

Or you can just steal one of the many ideas you’ll find here!

Step 1: Identify the Dots

The “What Do I Want My Life to Look Like” Dot 

I’ve talked about my signature Life First-Work Second approach to career planning before.

In a nutshell — Roy doesn’t need a new job… he needs a whole new LIFE!

After spending most of his career in IT, Roy is burned out on spending 40-plus hours a week sitting at a desk and staring at a monitor.

But it goes beyond just working in tech.

Roy does what I call “head work.” And now he’s eager to find a way he can work with his hands.

He mostly wants to work on his own. But Roy is also open to working with a partner.

The Happiness Dot

Roy has lots of gifts and interests.

Among them, he enjoys being handy. He can get lost tinkering in his workshop or garage.

The Experience Dot 

Let me be clear on this one.

Lack of experience or a track record should never be a barrier. There are ways to acquire both.

That said, turns out that while he was in the military Roy used to supplement his meager salary by repairing and selling used washer/dryers to other young families on the base.

Step 2: Look for Ways to Monetize 

The Opportunity Dot 

This is where you take the known dots above, and connect them to one or more income-generating opportunities.

Opportunities come in the different forms. It could be…

  • a problem, complaint, or threat
  • the desire to work with or otherwise cater to a particular demographic group
  • a particular interest or hobby
  • a personal experience or crisis
  • a growing or shrinking trend – BINGO!

The Enormous Trend in Vintage Restoration

As Roy and I talked, I instantly thought of a company out of northwest Georgia called Antique Appliances.

The company does a thriving business restoring vintage stoves and refrigerators from the 1920s to the 1950s.

Some of the appliances are ones they buy, repair, and sell themselves.

However, most of their work is done on commission by clients looking for refurbished appliances that will fit in with their period home or business.

The All Important “Money Dot”

Some opportunities hold the potential to generate more income than others.

That’s why before you begin any new venture you need to do your homework.

A great place to start is to see what other people are charging.

At Antique Appliances I found this 1930 Frigidaire 2-door selling for $12,000!

And this 1951 mint green Chambers stove is priced at $7,800.

Coincidentally, I once rented a house with a Chambers stove just like this one only white.

I LOVED that stove – especially the griddle!

When I moved out my landlord wanted to take it to the dump.

I was so upset I paid to have it carted to my new house, stored it in my garage for a few years, then sold it for a couple hundred bucks.

Somebody got a great deal on that one!

The Demand Dot

Ok, so we know people will pay thousands of dollars for a restored appliance.

But is there really enough market demand for Roy to jump in?

Another visit to Antique Appliances and I learned that as of April, the company had approximately 159 antique appliances under contract for restoration.

The wait for gas stoves is two years and for electric ones, a year.

And if you want to get your vintage refrigerator restored, you’ll have to wait 36 months!

Knowing this, do you think Roy – or anyone who loves working with their hands and has a willingness to learn a new skill – would be wise to get in on the vintage appliance trend?

Other Vintage Restoration Opportunities

Appliances aren’t the only way to cash in on the restoration boom.

There’s a market for vintage vending machines

Vintage RVs are very hot right now.

And if the prices they’re pulling in at Steel Vintage in the UK are any indication, vintage bicycles present a great opportunity as well.

(If you really want to dig deep into the vintage bike world, check out this list of resources courtesy of The Ann Arbor Bicycle Show.)

Once you settle on a product, Craigslist, eBay, garage and estate sales, old barns in rural areas are all good places to either find or advertise for vintage stuff in need of repair.

Not Just for Men

Bailey Sisson is one of three mechanics at Nova Motorcycles vintage repair shop up the road from me in Turners Falls, Massachusetts.

According to her bio, after growing up in a family of machinists, “she realized she wanted to be a mechanic professionally when she discovered the art and pleasure of making things work perfectly.”

Adding that Bailey, “…has a strong desire to leave things better than she found them.”

And check out this You Tube video about Carlita Belgrove AKA “The Stove Lady” in Yonkers, New York

After 30 years in business Belgrove Appliances must be doing something right!

Getting Started

Look for “how to” books

I couldn’t find one specifically on appliances… which itself presents an opportunity to team up with a restorer to write one.

But there are books on repairing vintage and other items.

If you’re open to exploring possibilities, go to Amazon and type in: How to repair vintage [leave the what part blank] – and see what comes up!

Look for “how to” videos on You Tube

I didn’t find any training videos that take you soup-to-nuts.

But there are some shorter ones where you can pick up some tips.

Or see if you can find other sites like PopMachines.com where they post photos that break down the restoration process one stage at a time.

Magazines

There are lots of magazines out there that cater to the vintage and antique markets:

Join the club — literally

Sure their website looks like something out of the 1980s… (Another opportunity?)!

But what matters are the how-to manuals and other benefits available to members of the Old Appliance Club.

Apprentice with someone

Years ago a local bookbinder named Bill Streeter used to take on apprentices.

Every three months another student would happily plunk down $3,000 for the chance to learn from a master craftsman.

Go to school

After graduating high school early, Bailey attended the Motorcycle Mechanics Institute in Arizona – one of 12 locations in the US.

Better Yet… Start Your Own School

You don’t need to be handy to cash in on the vintage restoration craze.

The biggest challenge for Roy – or anyone who needs to learn a new hands-on skill – is lack of experience.

But remember, problems are just opportunities in disguise.

Are you organized?

Do you like setting up events or programs?

Have a background in education?

Are you a go-getter who likes to make things happen?

Any of these things position you to partner with an existing company who likes the “idea” of establishing a training business but doesn’t have the time to make it happen on their own.

Or just hire one or two people who know the repair end and start your own.

Let’s say you charge $5,000 tuition.

All you need are 40 students a year and you’ve got yourself a nice little $200,000 a year business!

Remember, changing course starts with a great idea… and the willingness to act on it.

FREE OFFER: Need Help Connecting the Dots to YOUR Dream Business?

Do you have no clue what it is you even love to do?

Or, do you know what you love to do, but have no clue how to make money doing it?

Life is short my friend.

Click here now to discover more about how my surprisingly affordable Outside the Job Box brainstorming session can help you.

Be among the first three people to schedule your consultation and you’ll receive my inspirational ebook – a $19 value!

So, if you’re ready to take control over your time and life and work at what you love – give me a call! 

And, if you liked this article… please share the love!


6 Reasons Why Summer is the Best Time to Launch YOUR Dream Business

The school calendar of your youth may have hardwired you to see Fall as the time for new beginnings.

But summertime is THE best time to launch your dream business.

Don’t worry — you can change course and still have time for summertime recreation.

After all, the word recreation literally means to “re-create.”

And what better way to spend this summer than recreating your LIFE!

Here are six ways you can use this summer to grow your dream:

1) Be lazy and still make progress

As the most carefree of the four seasons, summer is made for dreaming big. The key is to be deliberate about it.

One way is to make an appointment with yourself to go to your favorite park bench or other outdoor spot.

Give yourself a full half hour (ideally longer) to just lay back and watch the clouds roll by or gaze lazily at a star-filled sky.

As your breathing slows you’ll find the day-to-day trials and tribulations that consume us now seem trivial.

Start to imagine what could be…

Taking in the vastness of the sky reminds you to see your life in more expansive terms as well.

If you find yourself still thinking small, remember the wise words of Michelangelo…

“The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.”

2) Take advantage of the longer days

Yes, lazy days of summer are still busy.

Still, the additional hours of daylight do add a bit more time to our lives.

Why not use this “found time” to do things like…

  • take a class
  • start your blog
  • build your inventory
  • hone your craft or other skills like writing or speaking
  • read up on ways to make money doing what you love

Even if you can only dedicate 20 minutes a day or one morning a month, it’s all forward motion!

3) You don’t need a yard to plant seeds

Summer is the ideal time to cultivate that dream.

Start with good soil by asking yourself some core questions like…

  • Who and what do I care deeply about?
  • What makes me happy?
  • What do I want my life to look like? (click here for some tips on where to start)

Now get rid of the weeds – the lame excuses, apathy, self-doubt, and fear born from lack of information.

Next plant a few seeds that move you closer to your dream life.

  • Interview someone doing your dream job
  • Start or join a group of other self-bossers
  • Write a business plan (or at least a loose outline) of what you want to do and steps needed to get there.

Of course you could always plant a real garden – and make some real money doing it!

To get started check out Homesteading for Beginners: How To Build A Profitable Homestead Backyard Farm and Make Money From Urban Farming by an enterprising Brit named William Walsworth.

The biggest “complaint” about his book is that it focuses on the business aspect of homesteading… which is precisely the info every aspiring self-bosser needs!

4) Find yourself in a real summer thriller

Light summer novels are great.

But how about treating your life like the adventure it could be by reading some books to help you change course? Like…

How to Retire Happy, Wild, and Free by Ernie Zelinski

Or if you’re still trying to figure out what you want to be when you grow up there’s always…

Wishcraft by Barbara Sher (her first and still my favorite book)

Or instead of losing yourself in a summer novel, why not find yourself one of the many exercises in my own book — It’s Never Too Late to Find Your Calling.

Or, if you already have a new direction in mind, use this time to read a “how to” book on this new path.

Go to Amazon and search for “How to start a [fill in the blank] business.” You’ll be amazed at what you find!

Or check out courses with a proven track record on things like how to turn your photos into cash or how to get paid to travel.

5) Take a tax-deductible vacation

If your dream includes relocating, hit the road by using your vacation as an exciting research expedition.

Plan ahead to do things like arrange informational interviews with local entrepreneurs or craftspeople or to otherwise gather research about things like local costs, vendors, groups, and opportunities.

Say you spend two out of seven days doing research, calling on future customers, or even collaborators.

As long as you make what the IRS* considers a “good faith effort” to make a future profit within three years, then you should be able to deduct that portion of your trip as a tax-deductible business expense. (Tip: Be sure to document how you use your time)

You don’t have to be contemplating a move to take a tax-deductible road trip.

If you want to cash in on the profitable romance writing genre then head to the annual Romance Writers of America conference happening this July in Orlando.

I was at the 2016 conference to deliver a keynote to 3,000 attendees.

And I was blown away at the quantity and quality of the workshops as well as opportunities for aspiring writers to pitch to agents and publishers.

Or maybe beer making school in Germany or one of the many boat building schools are more your thing!

Again, if you’re acquiring training in order to go on and earn money — then it should be a tax-deductible expense.

*My friends outside the US will want to check on your country’s tax law.

6) Or take a “staycation” and invest in your dream

Use some or all of your summer vacation time to gain more passion-related knowledge, experience or connections locally.

In addition to doing any or all of the actions listed in #5, use your vacation time to take a local class, to volunteer, or maybe even do a super part-time apprenticeship.

Or just save both money and time by spending your vacation at home.

If you do, be sure to make it a real vacation by doing the kinds of things a tourist on a budget might do – go on a picnic, head to a museum, take a day trip to a place you’ve always wanted to go.

Then stash the money you would have spent on a costly vacation into a “dream fund.”

Use your savings to take career-expanding classes or even start your own business.

Then use at least a few vacation days to work on your action plan.

Re-creating your life is about making choices.

Hop on down to the comments and share one way you can use your summer to launch YOUR dream business… and life!

May I ask a favor?

If you liked this article, would you please share with others? Thanks in advance for your support!


Why 2017 Is THE Year of the Freelancing Entrepreneur!

Over the past few years, freelancing has blossomed into an industry of its own. Contributing billions of dollars to the economy annually, it now employs over 50 million workers.

While this may seem surprising to the older generations, middle-aged to younger generations are already enjoying the benefits.

The year 2017 promises to be a great year for freelancers because demand is growing rapidly.

Businesses that seek to cut costs by doing away with traditional office buildings are hiring as fast as they can accept applications.

So what does this mean for people who crave a more flexible and potentially portable livelihood?

Job Security (Really!)

Despite the belief that nine-to-five jobs offer greater job security, the reality is that increasingly freelance jobs may offer the same or better security just because there are so many opportunities available that don’t rely solely on the leadership of a single business.

The freedom offered by freelancing allows workers to select and interview for as many jobs as they want. It puts power back in the hands of those doing the labor yet costs businesses less.

Best of all, benefits are evolving. The Freelancer’s Union even offers help acquiring affordable healthcare specifically for freelancing workers, including medical, dental and vision.

New York City is also now a great place to work from thanks to their recently passed act that protects freelancers against non-payment. Other locations are likely to follow in 2017 and beyond.

Competitive Wages (Really!)

One of the more obvious reasons for increased entrepreneurial success in the freelance market is the increase in financial opportunities, with high-end freelance jobs offering over $100 per hour.

The better-paid opportunities go together with modern technological education. With so many new graduates focused on education in the tech industry, companies have a considerably greater hiring pool. For many companies, that equates to easier growth as the difficulty is no longer in finding qualified workers.

Talents involving coding or graphic design can be worth big bucks—particularly in areas without nearby tech colleges—and freelancing usually doesn’t require the worker to move anywhere to get paid.

The impact will be most significant in areas where the job market is very limited, giving remote workers the opportunity to live high-quality lives in otherwise poorer areas or countries.

Much of this wouldn’t be possible without the help of companies such asUpwork, Freelancer or even Fiverr.

They have continued to simplify the process of applying for work and for posting work, making it easier for ideal candidates to meet with ideal employers.

Plus, the pool of work is more varied than ever; there are even in-person (non-digital) freelance gigs available now through Uber and Lyft (for these services you work as a sort of on-call taxi driver).

Freelancing companies take care to make their process straight forward. If you’ve never done freelancing work before, consider making a profile on one of the above sites just to get a feel for how things work. You’ll be surprised at just how easy it can be to start earning.

Better Online Safety (Which Matters!)

Despite the growth in hacking and data theft, online workers are becoming smarter and more experienced.

As freelancers spend most of their time online, they are exposed to new scams and malware regularly.

As a result, 2017 is poised to be the year that freelancers utilize more tools than ever to ensure their internet safety. They will utilize two-factor authentication type logins (which require two passwords, one randomly generated), create stronger passwords and subscribe to modern security software.

The growth in the use of Virtual Private Networks (VPNs) speaks to the needs of freelancers’ mobile work. Needed to stay safe on unsecured public networks, VPNs afford protection to these workers at a small cost while also granting them anonymity.

SEO workers will also take advantage of the ability to change virtual locations to work more effectively on improving local search results for their clients.

According to Secure Thoughts, a website that provides information on VPNs, foreign workers will also benefit by navigating around geographic restrictions in the same way.

Obsolescence of Old Jobs Creates New Opportunities for Y-O-U 

As technology continues to improve, we also see old jobs removed or replaced. Anyone that’s visited a major retailer in the past year can see that the introduction of automatic checkout lanes means fewer hiring demands in big box stores.

The success of Amazon’s shipping model also threatens many in-person retail jobs and small business owners who own brick and mortar shops.

These positions are instead being replaced with a need for remote workers to accomplish data driven tasks. Because business needs vary, some of these jobs are short-term freelancing positions while others last much longer.

Many of the jobs being cut are underpaid with few if any benefits. Freelance work may not guarantee benefits, but it definitely offers greater opportunity to those looking for non-traditional jobs or who live in communities with weaker economies.

Marketing Has Changed — And Companies Need Y-O-U to Help 

The continued expansion of social media into nearly every corner of our lives has also changed the way companies market their products and services. Paying big money for a commercial slot on TV is no longer the only (or even best way) to get your product out there.

Many companies have started relying on freelance marketers to push their products on social media, on blogs, and even direct to consumers.

Realizing that people power is best, their budgets are shifting to focus on manual digital efforts; this is reflected in the listings seen on the previously mentioned freelance sites.

Some of that is driven by how Google curates content; web searches are still a top source of traffic, and getting higher on the search list means creating quality content that is useful to the consumer.

As a result, blogs, guides and other informational sources are an increasing source of work for freelancers and a bigger part of business investments.


Success is Waiting — So What Are Y-O-U Waiting For?

The bottom line is that 2017 offers newfound success to any freelancing entrepreneurs willing to put in the work.

With wages higher than ever, opportunities abound for workers with skills in the big three areas: writing (content creation), coding, and design (web and graphic).

Don’t yet have the needed skills? Once again, the Internet to the rescue!

Training is available from places such as Capella, Code School, and Codecademy — and for anyone interested in web design there’s a vast array of training choices out there.

If you’ve thought about freelancing or already work for yourself, how do you plan to make 2017 a successful year? Tell us your strategy in the comments.

Want to Get Paid to Write? 

You can, you know.

And you don’t even have to be a “gifted” writer to get started. In fact, if you can write a simple letter — you can make good money as a freelance writer.

All you need is someone to show you how.

SAVE THE DATE: Friday, June 30th at noon EDT

Then keep your eyes out for next week’s email about a FREE training on Getting Paid to Write!


Give Your New Food-Related Business a Huge Jump Start!

Are your friends and family constantly saying you should sell your homemade cheesecake, meat rub, or cucumber coconut lemonade?

Or maybe you have a food blog or you have lots of followers to your Trip Advisor restaurant reviews or your food photos on Instagram? 

If so, run don’t walk to the fast-approaching Summer Specialty Food Show.

Billed as North America’s largest specialty food and beverage event, you’ll find 180,000 products including confections, cheese, coffee, snacks, spices, ethnic foods, natural, organic and more.

Plus its your chance to connect with 2,400 exhibitors from 50 countries and regions.

Who knows… one may turn out to be your future customer or partner!

And if you’re just starting out, the Summer Specialty Food Show is your chance to attend three days of education programs for both explorers and beginners as well as seasoned entrepreneurs alike.  

Topics include:

  • funding your business
  • hot trends in the food industry
  • basics of the specialty food business
  • and many more…

You’ll learn from experts like Jon Taffer, host of the popular TV show “Bar Rescue.”

And Josh Treuhaft, founder and creative director of Salvage Supperclub.

 

Among other things, Josh started a communal dining experience where guests eat a gourmet dinner in a giant dumpster as a way to “highlight the untapped potential in often-overlooked foods and solve the world-wide problem of food waste.”

And this year you can get a front row seat as a celebrity Greek chef, a specialty produce supplier, and others pitch their business to industry experts.

Think of it as Shark Tank for the specialty food industry!

But instead of funding, they’re pitching for profitable promotional opportunities.

And speaking of funding — the cost to attend is anywhere from $99-$200 depending on your situation.

But Sorry — You Can’t Go

After I got totally pumped about the Summer Fancy Food Show it turns out it’s not open to the general public. What??!!!

The site states that because they are “a trade event designed to promote growth in commerce in the specialty food industry… [the] event is open to qualified buyers and industry professionals (18 years of age or older).”

Reading that I knew a lot of change seekers would be discouraged and give up.

And like I always say, information will set you free.

So I picked up the phone and called the organizers for more information.

I was right.

 
Turns out all you need to establish that you are a “qualified professional” is a business card (how hard can that be?!)…

Or a certificate from a culinary or wine school.

Or a pay stub that says you work in some food related job like a restaurant or a local cheese shop or on a local farm.

Or a link to your food/beverage related blog or Instagram account.

Or other evidence that you are even exploring the world of food and beverages.

If you’re not sure, post your situation on the in the comments below, and I’m happy to try to help you find a way.

The bottom line — GO FOR IT!

Can’t make it to the Summer Fancy Food Show in NYC for the June 24-27th event?

They’ve already posted dates and locations for the next three years!

That gives you plenty of time to become a “qualified professional!”

So start saving your pennies and find a way to make it happen.

And remember — when you work for yourself, anything is possible!


I’m moving to Canada! (And How You Too Can Live Where and How You Want)

I was only in Canada for seven days. Just long enough to fall in love.

My trip began with three speaking engagements in British Columbia.

One of the many great things about being your own boss is you can take vacation whenever you want.

So after my last gig, a friend and I hopped a plane for a little R&R in the spectacular Canadian Rockies.

You know how certain settings just seem to feed your soul?

Maybe for you that place is the ocean… or the desert… or the prairie.

For me it’s the mountains. (Add a lake and I’m in heaven!)

Check out this view from the summit of Sulphur Mountain in Banff…

And at the still frozen but still breathtaking Lake Louise…

And check out this view from the deck of our Airbnb rental in Canmore, Alberta!

As I sat there enjoying my morning coffee this one phrase kept running through my head…

I could live here.

Hey, with a view like this – who wouldn’t?!

Being in Canada re-affirmed for me just how important it is to live life on your own terms.

It also confirmed the approach that helped to transition me from my 90-mile-a-day commute to a cubicle to my comfy home office and the view of Mount Tom that I enjoy today.

I call it…

The Life First – Work Second Approach to Career Change

What exactly does it mean to consider your life before your career?

Well, remember how when you were a kid, adults were forever asking, “What do you want to be when you grow up?”

But do you remember anyone ever asking, “What do you want your life to look like?”

If they had, no one in their right mind would have replied, “I’d love to wake up to an alarm clock, sit in commuter traffic, and spend five days a week working 8-to-late under florescent lights.”

Yet that describes the life of countless, millions of people.

Here’s a novel idea…

What if parents… guidance counselors… and college career advisers had focused less on what you wanted to be when you grew up and more on helping you figure out how you wanted to feel when you grew up?

I call it the Life First – Work Second© approach to career planning.

In fact, I begin every business idea generation session with the same simple question:

What do you want your L-I-F-E to look like?

The fact that you want to be your own boss tells me you have a strong desire for more control over your time.

From here though, everyone’s picture is unique.

Like the vast majority of my clients, you may want to have some sort of home-based business.

After all, being at home automatically gives you more work-life balance.

Other clients crave variety. Maybe you do too.

Maybe you want to do freelance writing or coaching or something that would allow for a portable lifestyle.

Or perhaps you want to have a seasonal business so you can work intensely for six months then take the rest of the year off.

Or maybe you just want to find a way to enjoy summers off to spend with your kids or grandchildren.

That’s why it’s so important to start on the life side of the work life equation.

If you know ahead of time that your idea of heaven on earth would be to not work in the summertime, then you’d know to look for ways to earn money that would allow for this kind of schedule.

That’s why it’s so important to continually evaluate work options through the lens of life.

Henry David Thoreau wrote, “There is only one success: To be able to live your life in your own way.”

If you’re seeking a life and not just a living, start by getting crystal clear on what having a life means to you.

If you’re determined to follow your own road then you must take the time to really answer the question, “What do I want my life to look like?”

Then use your answers to evaluate any business ideas to determine if it passes the life test?

From there it’s all about taking action.

You Are Tougher Than You Know

While I was in Canada I had the honor of giving the opening keynote at the annual Spark conference WAY up north in Fort Saint John, BC.

You’ve got to be tough to live in an area with such extreme weather.

On top of that, it’s been a rough few years for the people in a region that relies heavily on the oil and gas industry.

The conference organizers could have canceled the event, waiting for a “better” time.

To their great credit, they chose instead to turn adversity into a positive by making the conference theme… “Inspired by Tough.”

Maybe you’ve had a rough go of it too.

Or, maybe you’ve just put off taking the leap because of all the things that could go wrong.

After two decades of self-employment, I can tell you with great certainty that things will go wrong.

You’re going to face rejection and setbacks. More than once.

You may even outright fail. I know because I’ve done it a few times.

It’s called life.

However, once you understand that all that worrying about what could go wrong only slows your chance to create the life you really want… it changes everything.

As Henry Ford said, “Failure is the opportunity to begin more intelligently.”

Like every successful person, Ford understood that failures and setbacks offer valuable lessons.

Adversity is also what makes us stronger… tougher.

If you’re waiting for that perfect time to jump — forget it.

Start now and remember — you are tougher than you know.

I’m not moving to Canada yet… but I could definitely spend my summers there.

Why not?

When you work for yourself – anything is possible!


From BROKE to writing for NFL players

My brother-in-law Eddie spent 30 years as a field technician for a major manufacturer of office equipment.

Then at age 58 the company laid him and most of their other long-time technicians off… only to later ask them to come back at minimum wage with no benefits.

So much for job security and loyalty.

He did his job well. But for Eddie, repairing office equipment was just that — a job.

His true passion was following sports – and especially football.

Eddie once told me his dream job would be to work for ESPN. He said he didn’t care if he was the guy who hauled equipment around – he just wanted to part of the game.

When I got an email from Michelle Hill I immediately thought of my brother-in-law.

Because Michelle is doing what sports lovers like my brother-law only dream about.

She found a way to make money hanging out with NFL players.

I first met Michelle in 2006 when she attended the Work at What You Love workshop in Ventura, California.

(This happens to be the same workshop Dyan deNapoli AKA The Penguin Lady attended back in Massachusetts. If you missed my interview with Dyan and her spectacular photos from Antarctica, you can still get the replay here.)

Back then, Michelle was in the baking business.

In fact, I still have the business card for Michelle’s Cookie Kitchen.

But after a year-and-a half, Michelle realized she liked donating her cookies for various non-profit benefits a lot more than she liked selling them.

So, she closed the door on her budding baking business.

But unlike my brother-in-law who’s hardwired to be an employee, Michelle was determined to be her own boss.

Considering she’d been downsized three times in nine years, it’s easy to see why.

When the economy collapsed in 2008 Michelle found herself in the same boat as millions of other Americans — living off unemployment and tapping her 401k.

Broke but not broken, Michelle sold her possessions and moved to the other side of the country to start over.

Today Michelle’s life is very different.

For Michelle, the turn-around began when she signed up for a course on how to become a freelance copywriter. (Click here for my review.)

Writing sales copy is a skill anyone can learn – and you can make great money doing it.

I know because I’ve personally paid up to three thousand dollars for promotional copy for a single product.

But for Michelle, copywriting turned out to be more of a launch pad.

Today Michelle is a ghostwriter for a number of current and former National Football League players and others in the sports world who want to publish a book.

The “Strong Copy QB” as she dubs herself, counts Levar Fisher formerly with the Arizona Cardinals and Brandon Williams who played with the Baltimore Ravens among her impressive roster.

I wanted to know how Michelle went from having to borrow gas money to working alongside major league players.

What I quickly discovered is that like all success stories, Michelle’s journey offers valuable lessons for anyone seeking to change course.

That’s why I’ve asked Michelle to be my next guest on the NEW Big Dreams Small Steps Success Stories Series!

From Broke to
Ghostwriter for NFL Players

With Michelle Hill of Winning Proof

Listen in here.

To your dreams,

Valerie Young
Dreamer in Residence
www.ChangingCourse.com


10 MORE Ways to Get Paid to Brainstorm

MThe idea people who joined me for this week’s Paid to Brainstorm Webinar discovered Why Showing People How to Find Business and Income-Generating Ideas THE Next Big Wave in Coaching.

If you missed this eye-opening webinar you can catch an ENCORE.

In fact, I showed you 15 – count’em — FIFTEEN ways you can get paid to brainstorm.

Some probably didn’t surprise you.

Like the opportunity to serve the 10,000 baby boomers who are retiring e-v-e-r-y single day.

Just the kind of people who need help coming up with ways they could make an extra $500 or $1,000 a month.

But a few of the stats in the webinar might surprise you (like the growth in entrepreneurship among female vets)!

Or maybe in addition to being an idea person you also like to teach.

If so, you’ll definitely be surprised by the different ways for you to make money speaking or running workshops.

(Beverly Farrow who you’ll meet on camera in a second, just spoke to a packed audience of men and women who showed up to hear her talk: “Find Your Genius and Work in It.”)

But truly, the 15 opportunities I shared on the webinar just scratched the surface.

Why Brainstorming Income-Generating Ideas is THE Next Big Wave in Coaching

If you want to cash in on this wave, all you need to do is follow the trends.

In fact, I created an entire Fact Sheet with a host of trends leading to opportunities for career coaches who know how to think outside the job box.

factsheet

So in addition the 15 ways I outlined in the Paid to Brainstorm webinar, here’s 10 MORE ways you can cash in on these and other trends.

NEW Opportunity #16 Stay-at-home moms

There are already millions of stay-at-home parents – mostly moms — who also want a home based business.

Add to that group, all the young parents who are still in their job-jobs but who’d l-o-v-e to find a way to afford to stay at home with their kids.

That’s why I wanted you to meet Jen Schultz (she’s the last coach in the Opportunity Detectives video below) of CreativeIncomeDesign.com from British Columbia

Jen was already a successful life coach when she and her husband were expecting their first child.

That’s when she decided to run workshops for new or expecting mothers looking to work from home.

NEW Opportunity #17:  Women eager for more work-life balance

Women present a great opportunity.

For one, women tend to have a more layered definition of success that includes things like balance, meaning, satisfaction.

Just the kind of person who needs help finding a satisfying business idea.

That’s probably why women-owned businesses have been growing at a faster rate than all businesses.

And why according to researchers…

Women entrepreneurs are happier – and better paid – than their employee counterparts.

You’ll find lots of stats in the Fact Sheet about women from all over the world.

But I have to say I’ve had some amazing male clients.

NEW Opportunity #18:  Freeing men from job jail

110316_1

Men on the other hand, have been saddled with a model of success where their self-worth is judged solely on money, status, and power.

I’ve worked with a number of high earning men who face tremendous pressure from their spouses to maintain a certain lifestyle.

So these men are expected to just suck it up.

Tim Grover from Illinois is one of those men who wants to help change that.

Tim ran his own business for 20 years so he’s pretty much hardwired for self-employment.

He doesn’t only coach men.

But being one he understands the pressures men face to stay in their soul sucking job.

So today he runs ChangingLifeBulbs.com as a fun side gig.

Another angle is recently retired men who hate sitting around doing nothing.

And having a fun side gig is just the solution!

Opportunity Featured on the Webinar: People who may share your race or ethnicity

As you’ll see in your Paid to Brainstorm Fact Sheet, race is another demographic where we see an upward trend.

For instance, women of color are starting businesses at 3 to 5 times the rate of other groups.

And the highest rates of growth in entrepreneurship among Hispanics.

If you’re a person of color — or if you have a strong affinity with any racial or ethnic group – then it may make sense to niche in that community.

Even if you start out focusing more broadly you may discover that – just like a lot of women follow me or millennials tend to follow other millennials – other people of color may just naturally gravitate to you.

Or you may decide to be deliberate in reaching out specially to a specific community.

Like Maru Lozano from Los Angeles.

Maru has a real passion for entrepreneurship.

So one of the things she decided to do after graduating from Princeton was help Latino youth.

Both those who are college-bound as well as those who need someone to help them think outside the job box.

Here’s Maru talking about her experience in the course:

NEW Opportunity #19  Helping young people

110316_2

Every year my local TV station does a story on these poor high school kids on the hunt for a summer job.

They put in applications at the mall or the fast food places… but they just can’t find a job.

And every year I scream at the TV – Make a job!

Wash windows, detail cars, mow lawns, babysit, repair computers!

They’ll probably make more money and they’ll be happier too.

Instead we’ve become a nation of occupational sheep passively waiting for someone to give us a job.

That’s why I was thrilled when a school teacher in Canada named Jennifer signed up for the upcoming career coach training.

Jennifer knows the future of work is changing.

And she knows schools are going to be on the forefront of helping students (and other teachers!) expand their thinking from getting a job to creating a livelihood.

Then there’s licensed Profiting From Your Passions® coach Celeste St. Hill.

She lives on the beautiful Caribbean island of Barbados where she leads groups for teenage girls.

Celeste told me she encourages the girls to have big dreams.

I immediate thought of a line from a book by the oral historian Studs Terkel.

Among the people he interviewed was a young woman who said…

“I think most of us are looking for a calling, not a job.

Most of us, like the assembly line worker, have jobs that are too small for our spirit.”

Maybe that’s why more adults are searching for work that pays the bills and feeds their soul.

Which is a nice segue into another opportunity…

Opportunity Featured on the Webinar:  The enormous faith-based community

In addition to her work with teens, Celeste also describes herself as a Christian coach.

Here’s Celeste describing her work here and in other niches too…

NEW Opportunity #20 People with disabilities

Another group that’s very open to self-employment are people who have a disability.

I’ve personally had several clients who are blind.

And at least two of the students who trained with me were blind as well.

Sylvia Green is not blind.

But she does have chronic fatigue and fibromyalgia – a condition shared by an estimated 200 to 400 million — mostly women — around the world.

In her own coaching Sylvia says her goal is to help women like herself to quote…

“find the confidence to put their health first and create their life around their work instead of the other way around.”

This next opportunity is pretty unusual!

Opportunity Featured on the Webinar: People into “Weird” things

Kimberly Stewart from Colorado specializes in people who are into the kinds of off the beaten path things she likes.

Like renaissance festivals or Comic-Con which is the huge conference for comic book lovers.

Or people who are into astrology or science fiction movies or vampires and other paranormal stuff.

Exactly the kind of people who are least likely to fit into the conventional 9 to 5 grind.

Opportunity Featured on the Webinar: Specific personality types

You could specialize with people who have a particular personality type – like for instance, introverts.

That’s what Julia Barnickle from England did.

Julia is an introvert herself. So she understands that introverts who start a business aren’t keen on making sales calls or going to networking events! Right?!

NEW Opportunity #21 Creative types

110316_4

In the last few years I’ve seen a real uptick in artists taking my class – adults that is 🙂

One of them is Maryjane Harford from upstate New York.

The vast majority of artists struggle financially.

But Maryjane has spent most of her life as a working artist and craftsperson.

So today Maryjane is also a coach who helps other creative types find ways they can profit from their handiwork as well.

NEW Opportunity #22 Travel lovers

The number one thing travel lovers care about is being able to work from anywhere.

So obviously they’re going to be hugely attracted to self-employment in general and portable businesses in particular.

Why don’t you be the Go-To-Person for on how to make money from the road?

Opportunity featured on the Webinar: Ex-patriots

Ex-pats as they’re known, are people who for a host of reasons are living in another country.

The bad news, it’s really hard for a non-citizen to get a work permit which you need to get a job.

The good news is, it’s much easier to start certain kinds of businesses.

In fact, there are countries in South America giving huge tax breaks to foreigners to renovate small hotels or start other tourism-related businesses.

110316_5Dominika Meirnik lives in Rome, Italy.

Dominika is originally from Poland so she’s an ex-pat herself.

When I met Dominika she was already a successful life and career coach.

At the time she was only doing traditional employment-oriented career coaching.

But now she’s able to also work with people searching for a way to work for themselves.

Frankly, I think anyone already doing career coaching needs to be able to work with aspiring self-bossers as well.

You’ll not only grow your practice but you’ll grow your earnings as well.

Here’s Dominika talking about her work and the course that helped her do just that…

Opportunity Featured on the Webinar: People who want to live abroad

110316_6

Here we’re looking at people whose main motivation for moving to another country is to find a slower pace of life and as importantly, a lower cost of living.

These are the people you see on the HGTV show International House Hunters.

This is a population that’s only expected to grow.

In fact, a reported 3.3 million American baby boomers are planning to retire abroad.

A trend that’s growing among Canadians and Europeans too.

But here again, it’s not easy to get a work permit.

Which means a lot of these people are very actively looking for ways to make money without a job-job.

Like having an online business, or doing things like import-export, freelance writing, or yes — coaching.

Before we go any further, I want to make clear that you don’t have to limit yourself to any one opportunity or group.

I started the changing course newsletter in 1995.

From day one, my niche has been anyone who wanted to change course from having a boss to being their own boss.

If you landed on my website and you resonated with the Changing Course motto to…

Live life on purpose… work at what you love… and follow your own road – then you were my people!

And now that I know you’re an idea person like me – you are doubly my people!

So you can tap into any or all of the opportunities here or I talk about on the Paid to Brainstorm Final Encore webinar happening Saturday, February 25th at noon ET.

But we’re still not done!

In the video I talked about various organizations who need people who know how to think outside the job box.

Here’s a few others…

Opportunity Featured on the Webinar:  Colleges and universities

Outside of Europe, the US, and Canada young people make up the majority of the population.

No wonder Sir Richard Branson and others are actively working to introduce college students and others to entrepreneurship.

Colleges and universities everywhere are the next big frontier for profiting from your career coaches.

Think about it –

You’ve got these tremendous shifts in the nature of work itself.

You’ve got more and more people working in the so-called gig economy and the sharing economy.

You’ve also got all these parents paying these crazy high tuitions pressuring colleges to make sure their kids graduate and find a good job.

Which means administrators at liberal arts colleges especially are scrambling to match their curriculum to the job market.

But what if instead of asking, how can we prepare our students to get a job, these same college administrators asked a different question…

Namely, how do we prepare our students to create a livelihood?

A livelihood could be a job-job.

But it could also be self-employment or some combination of a job and self-employment.

A livelihood could be being able to support yourself through your art or music or writing.

Or having multiple streams of income, like I do!

The point is, the very notion of creating a livelihood is so much more expansive than getting a job-job.

So not only would students be exposed to far more possibilities…

But the ability to come up with an income generating idea whenever they need one is a skill they’d have for the rest of their lives.

So for anyone who works at a college now – or anyone who wants to partner with colleges, there’s never been a better time to do it.

You could also work with alumni too.

Every college or university has an alumni association whose mission it is to bring value resources to their members.

That could be running a webinar or setting up a table to offer free coaching advice at their next gathering.

Opportunity Featured on the Webinar:  Professors

110316_7

And students aren’t the only ones searching for alternatives. I’ve spoken at over 80 colleges and universities and I can tell you from experience that even some faculty are interested as well.

Especially faculty who didn’t get tenure or who started out thinking they wanted to go the professor route and then changed their mind.

Listen to What My Coaches Had to Say

I thought you might like to hear from a few of the people who are using my unique Profiting From Your Passions Formula.

Coincidentally, Dr. Beverly Farrow from West Virginia used to be a university professor herself. Today she still leads workshops — but for people like her who want to be their own boss.

Check out this short video of Beverly and the other “Opportunity Analysts” featured here.

 

NEW Opportunity #23 People who’ve been in prison

110316_8

If you think it’s hard for ex-pats to get a job in another country – it’s even harder for ex-cons to find employment in their own country.

That’s why you see the Texas department of corrections among other states training select groups of prisoners in entrepreneurship.

No wonder a local non-profit counseling center that helps state and federal parolees recently wrote Profiting From Your Passions® coach Beverly Farrow into a grant to lead workshops to help ex-cons start a small business.

Personally I’d much rather see someone come out of prison who knows how to sell T-shirts or ice cream than drugs.

NEW Opportunity #24 Actors, film crew, and other creative types in between gigs

Susan Baker lives in LA.

She’s also spent years in the film industry.

So she knows from first-hand experience the need that actors, script writers, stage crew and others have for flexible income streams they can turn on between gigs.

Susan also knows a lot of people in and out of Hollywood are looking to escape the job world all together.

That’s why today Susan is a professional Escape Hatcher!

NEW Opportunity #25 Multi-Passionates or “Scanners”

My friend Barbara Sher calls them “scanners.”

Margaret Lobenstein calls them “Renaissance souls.”

The new term is “multi-passionates.”

Whatever you call them – people who have multiple gifts and passions represent a great opportunity!

After all, what better way to satisfy all those different interests than with multiple streams of income!

These are the people Camille Jeanmonod from Paris is tapping.

Camille even named her coaching practice WhyChooseOnlyOne.com!

Opportunity Featured on the Webinar: Niche with people in specific occupations

One of the other people you met in the video is attorney Kelly Monteiro Caesar.

Her niche is helping law students, other attorneys, and even judges who want to start a business. (If you saw Paid to Brainstorm Video #1, you saw the fun example of the judge who loved working with her hands!)

The legal profession isn’t the only one teaming with people who want to change course.

Did you know that a study found one in two doctors are burned out and have little interest in their work?

But remember what you learned in Paid to Brainstorm video #2…

Complaints equal opportunities!

110316_9Someone who seized on this opportunity is a physician named Akinniyi Osho, MD from England. But he’s also always had one business or another going on the side.

Today one of those businesses is being a Profiting From Your Passions® career coach.

Sometimes other doctors seek him out because they want to transition out of medicine altogether.

Others just want a business they can do on the side like he does.

So whether you work for the postal service… or in manufacturing… or in retail… or human resources… or sales… or in a-n-y job –

You can speak from personal experience about the frustrations of other people in your same job.

Still I’m Just Scratching the Surface

110316_10There are of course many MORE ways to profit from your gift for thinking outside the job box.

One recent graduate plans to lead retreats for others considering spending the winter in Ecuador but need to find ways to make money from abroad.

Another is traveling the country with her husband in an RV. Her plan? Partner with RV camps to put on workshops on how to earn an extra $500-$1000 from the road!

You’ll learn all about running workshops and retreats on the Webinar.

And at the end you’ll hear about a special offer that ENDS Monday, February 27th.

So you definitely want to plan to watch the Paid to Brainstorm Encore
Paid to Brainstorm

It goes away at midnight EST Monday, February 27.

I’ll even teach you some of the very techniques I use to help my own clients to profit from their passion.

Because my creative thinker friend, the only difference between you and me is I get paid to brainstorm — and as you’ll soon discover — so can you!


Coolest Success Story E-V-E-R!

How the “Penguin Lady” Turned Her Passion Into an Adventure and Income (And How You Can Too!)

In my 22 years as the Dreamer in Residence at Changing Course I’ve heard some amazing success stories.

But this is one of my VERY favorites!

Partly because, wildlife lover Dyan deNapoli already had her dream job.

As the senior penguin aquarist at the prestigious New England Aquarium in Boston, she got to work closely with these fascinating birds — both at her facility and in nature.

Then sadly, Dyan’s mother died.
My own Mom died unexpectedly at just 61 years old.

So, I know first-hand how wake-up calls can cause us to re-evaluate our lives.

After nine years at her job, Dyan had already begun to feel restless. And losing her mother just accelerated the desire for change.

She was still passionate about protecting wildlife – particularly penguins.

But Dyan now longed for the same freedom and flexibility she’d enjoyed during her days as a jewelry maker.

But how in the world do you become a self-employed penguin expert???

That was the question Dyan brought to the Work at What You Love workshop in Northampton, Massachusetts.

There, among some 125 other change seekers, is where the idea to offer interactive educational programs was hatched.

Most people talk about their business idea… they endlessly research and plan and tweak and perfect.

But they never begin.

Not Dyan.

Within days of the workshop she secured the domain The Penguin Lady and reached out to local schools, libraries, and senior citizen centers to book gigs.

And she never looked back.

Since then Dyan’s dream, her adventures, and her income have all grown in ways she could have never imagined.

She has…

  • traveled to Chile, Argentina, Australia, New Zealand, the Galapagos Islands, and South Africa to work with, teach about, and observe penguins in the wild

  • appeared as an expert on numerous television and radio shows, including CNN and BBC Radio

  • landed a six-figure book deal with Simon & Schuster (woo-hoo!)

  • written the award-winning book The Great Penguin Rescue
  • delivered not one but four – count ‘em – FOUR – TEDx talks!

  • been a guest lecturer on nature cruises to Antarctica and the Galapagos Islands

  • was selected to be one of 76 women scientists to take part in a leadership training program aboard a cruise ship in Antarctica

Dyan’s been doing some OTHER REALLY cool stuff — but I’m going to let her tell you herself.

And you’ll even get to ask questions!

Because… drum roll please!

Dyan is the first guest to appear in my new Dream Big – Start Small Success Stories Series!

How to Leverage Your Passion for a
Life of Adventure & Profits

With Dyan deNapoli AKA The Penguin Lady

In this inspiring and advice-packed webinar Dyan will share how she turned an unlikely interest into a life of adventure and income.

As importantly, Dyan will offer valuable tips for how you too can leverage YOUR passion for a life of adventure and profits!

And as an extra treat, I’ve also asked Dyan to share some of the spectacular photos from her most recent trip to Antarctica!

Sign up here to join the fun!

To your dreams,

Valerie Young
Dreamer in Residence
www.ChangingCourse.com

 


6 Simple Steps to Grow Your Dream

The late British gardening author Mirabel Osler wrote,

“There can be no other occupation like gardening in which, if you were to creep up behind someone at their work, you would find them smiling.”

Not everyone smiles at the same work.

Personally I discovered long ago that I like the “idea” of gardening a lot more than doing gardening.

What makes me smile is brainstorming or delivering a talk to hundreds or even thousands of people.

For you it could be photography… turning chaos into order… or making pancake art (yes there is such a thing!).

One person’s chore is another person’s joy.

I met a woman who loved cleaning refrigerators so much she wanted to start a business doing it for others!

Gardening may or may not be your thing.

But the process of growing a garden does offer valuable lessons you can use to change course to be your own boss.

1) Wanting it with all your heart

The first step to changing course is desire.

I’m not talking about wishing or hoping.

I’m talking about a deep longing to change the course of not just your work but your life.

The kind of longing where you’re done complaining about your barren landscape and gazing enviously at other people’s garden — and you’re ready to dig in to create your own.

A longing so powerful it makes you turn off the TV or tune out of Facebook (or both) because you know there’s not a moment to waste.

2) Tend the soil

There are many ways to prepare for change.

Regular doses of inspiration help. After all there is no better proof that you can make money doing what you love than the people who are doing it.

If you’ve never been self-employed, subscribe to Entrepreneur magazine as well as to interest-specific publications like The Chicken Whisperer, Model Railroader, or Art Doll.

Watch television shows like Shark Tank or Dragon’s Den as the original show is known in Canada.

Follow other knitters or tiny house builders or stamp collectors on Instagram.

Mostly though, the way to tend the soil is to make frequent trips to the well of knowledge and information.

Soak up everything you can about starting a bed and breakfast, being a consultant, owning alpacas, getting paid to write or travel or create art… or whatever it is you want to do.

3) Plant the tiniest of seeds

Even the biggest plants began as tiny seeds. And so it is with dreams.

Every major enterprise began with super small steps like… call Fred.

If you already know what you want to do, then use what you learned in step 2 to start taking small targeted steps to get there.

Buy video editing software, call your department of health about home based food business regulations, go to local estate sales.

If you haven’t the foggiest notion of what makes you smile, then plant lots of different seeds.

After all, the only way to get an idea of what excites you is to experiment.

Read a book, take a class, talk to a stranger about their work… cast lots of random seeds out into the world and see what takes.

You may be surprised at what pops up!

4) Keep the weeds down

It’s not always possible to actually “weed” people out of your life (you know how fussy loved ones can be when you disown them).

You can, though, use selective sharing to mentally root out the voices of those who poo-poo your dreams.

Instead reserve these conversations for people who understand and support your desire to change course.

Sometimes weeds come in the form of bad advice from ill-informed people.

Despite never being self-employed a day in their life, too many people are all too happy to tell you why your idea will never work.

If you don’t want to spend your life in the weeds along with them, then you need to find a way to counteract this kind of negativity and bad advice.

A simple start is to picture yourself in your future life.

Then remind yourself of what you should really be afraid of…

Namely, looking back at your life and knowing you allowed your dream to die on the vine from neglect or willingness to give up too soon.

5) Practice patience

Sufficient desire to make a change — check.

Soil tended, seeds planted, weeding done — check, check, check.

Now all you need to do is scream at your garden, “Grow, damn it!”

Silly right?

You can’t rush your dreams any more than you can rush a garden.

Some of the seeds you planted simply won’t take.

You can get discouraged about that if you want.

Or you can consider that those particular seeds weren’t meant to grow and then plant some different ones.

Other seeds seem to take forever to sprout and even longer to bloom.

Sometimes things happen so slowly you think nothing is happening at all.

During the first few years of my own business I had days when I was so discouraged I wanted “throw in the trowel.”

But I didn’t.

And neither should you because that’s usually the time when you wake up to find your first magnificent bloom.

The day you wake up and discover the life you dreamed of is the life you’re living.

So hang in there.

Patiently nurture those tender shoots and your field of dreams will grow.

6) Enjoy the Journey

As Osler observed, it’s the ongoing work of gardening that brings the joy.

You can’t just plant a garden and be done with it.

It’s like saying, “Well, I finished growing as a person now. What’s next?”

Rather, gardening is about coming up with ways to make the garden more interesting or fun or diverse.

It’s about redesigning the garden to come up with new ways to add value to the all those it serves.

Mirabel Osler’s name comes up again and again in the world of gardening writers. So I decided to do a little digging myself.

As I read Stefanie Hargreaves review of Osler’s book, A Breath from Elsewhere, I could not help but think of its application to the process of changing course:

“Osler’s argument – to break the golden rules, follow your instincts, and create the garden that you desire… effectively [draws] the reader further down the path towards the garden as refuge – a place perfectly suited for ‘inspiration or freedom, for discovery or surrender.'”


Page 1 of 18123...Last »

Pin It on Pinterest