An HRN Success Story:
Meet Robbie Meyer
By Deb Cohen, founder of Homeowner Referral Network
In June of 2002, I received a call from a woman in Michigan who was
interested in launching a business from home. Robbie Meyer was 52 years
old at the time and had worked for more than 35 years in various
administrative and management consultant jobs. She had also done the
bookkeeping for her husband’s remodeling business for many years. But,
when her husband took a job as a Building Official for a nearby township
Robbie started to look for something else to do. She still had children
at home and was also caring for an elderly mom so working from home was
a must.
Robbie had learned about the HRN business after doing some research
online and the idea of starting a business that would match homeowners
with pre-screened home improvement professionals appealed to her.
"The HRN business was one of many businesses that I reviewed. It
seemed a good fit because I could work from home and have scheduling
flexibility and it would produce income. Additionally, I could use our
home office which was already fully functional."
Robbie also recognized the need for an HRN in her community.
"Thirty percent of my husband's work was correcting errors made by
other contractors so I knew there was a contractor issue in our area.
Further, it seemed that we were always getting calls from people looking
for all types of contractors so this was another clue."
Three months after Robbie and I spoke by phone, she launched
Homeowner Referral Service of Michigan, LLC and in less than 4 months,
she was able to cover her monthly overhead including a bi-monthly
paycheck to herself. And within her first year of operation, Homeowner
Referral Service of Michigan generated enough revenue to allow Robbie to
repay herself for all of her initial start-up expenses.
She recalls, "My first job was a chimney sweep for $65.00 and I
netted a big $6.50 commission!" After that most of her jobs were
kitchen, bathroom and family room remodeling projects, roofing,
painting, cement work and repair jobs.
Robbie worked approximately 25-30 hours a week to launch her business
and most of her job referral requests were generated by a small article
which was published in her local paper announcing the launch of her
business. In addition to phone calls and website inquiries from
homeowners, Robbie’s article was also noticed by a local television
station. Intrigued by her service, the station decided to profile
Homeowner Referral Service of Michigan on the evening news generating
more than 125 contacts in three days following the broadcast!
According to Robbie, "Customers referred other customers and the ball
rolled pretty steadily after that"
Robbie’s words of advice for others considering the launch of an HRN:
"It can get out of hand very quickly. Homeowners were referring other
homeowners, contractors were referring other contractors, etc. and
pretty soon I was operating out of four counties. My options were to
either hire staff and move into another location or cut back. I decided
to cut back so that I could just handle things myself. Had I been even
10 years younger, I would probably have gone the other route."
And, she says that "the most enjoyable aspect (about this business)
is how easily it flows once it is set up in addition to the positive
feedback from homeowners and contractors. As long as you keep up with
the phone calls and paperwork, this is a very easy business to operate."
The feedback from contractors and homeowners has been positive as
well. "I had one homeowner who called me before the painter was even out
of his driveway and told me that I had made his life easier. And,
contractors love it because it promotes their business. One contractor
told me that I was his biggest source of jobs all year!"
Ask the Expert
About Deb Cohen
Debra Cohen is President of Home
Remedies
of NY™, Inc. –
a Homeowner Referral Network (HRN) which has served more than 500
residents of Nassau County, New York. Ms. Cohen is also author of a
business manual entitled The Complete Guide To Owning And Operating A
Successful Homeowner Referral Network which is sold individually or
as part of an HRN Business Package. To date, Ms. Cohen has assisted more
than 300 other entrepreneurs launch successful HRN's all over the
globe.
For more information about starting an HRN in your area, visit the HRN
website by
clicking here.
Note from Valerie: I
used to have several stories up about people who decided to start their
own home referral network businesses in their area and were so
successful that they were able to quit their jobs in six months. But Deb
asked me to take them down. Why? These new business owners were getting
bombarded with phone calls from Changing Course visitors wanting to hear
more about their stories. So, if you want to hear about real people
turned their dream into reality, ask Deb. She’ll be more than happy to
share the good news!”
live life on purpose
