My Two Cents About Teleseminars And Marketing Angst
I’ve never aspired to be a millionaire. Even if that somehow were to happen, I’d give a lot of the money away. I mean how much money does one person need?
Basically, I don’t want to die a poor old woman and I don’t want you to either.
Why am I telling you all this?
Because I spent a long time today talking to two different women who were on the teleseminar with Alex Mandossian and me earlier in December. They had never met and yet they were having a lot of difficulty with the idea of marketing and making money.
In case you missed it, Alex is the guy who, over a period of three or four years, turned his annual income into a monthly income. The class was about how to use teleseminars to introduce yourself to your audience, educate them about your area of expertise… and yes, hope they see the value in what you have to offer so they will eventually hire you or purchase what you have to offer.
(If you were one of the 637 people who registered for the class but weren’t able to make it or had to hang up early, Alex will be sending the link to the recording later today. If you were not registered for the class but are curious what all the fuss is about go to http://www.ChangingCourseTeleseminar.com.)
Okay So Back To Women And Money And Marketing…
The women I talked to were crystal clear that they want to take control over their lives and either start or grow their small businesses. But they HATE the idea of selling or otherwise promoting themselves to anyone. In fact, the whole topic of making money is a complete turn off.
I get it. I was invited to speak at an alumni meeting last week and when we got to the end I was totally uncomfortable talking about the order form in the back of their handouts. Resistance is a powerful thing and I think we need to pay attention and honor it and understand it.
One of the things you’ll see at http://www.ChangingCourseTeleseminar.com is something Alex put together called, “8 Common Reasons Why You May Resist the World’s Best Teleseminar Marketing Training.” Resistance Reason #7 is: “I don’t think it’s possible (or it’s too pushy) to sell from my seat as a teleseminar marketer…”
Frankly I think Alex could have said a lot more about this whole issue of not wanting to sound pushy. Bu then I just don’t think he (or most men) realize what a huge barrier this is to women becoming entrepreneurs. But I do.
So For Now All I Want To Say About Pushy Women Is…
I could (and I definitely will) write a whole article on women and our love-hate relationship with making money and with marketing. But for now I just want to say that it’s okay to not want to be a shady huckster or to feel like you’re being too pushy.
Whether you call it “integrity marketing” as I do or “finding your natural monopoly” as Barbara Winter does, there really are ways to be authentic AND ethical AND help your audience AND make sure you don’t die a poor old woman all at the same time.
I have seen first hand what a powerful tool teleseminars can be to inform people and also to sell without the discomfort of selling. The way I see it, everyone – me included – has their own unique teaching style. This is something that can’t be taught. Alex’s strength is that he is an absolute expert at THE hardest part of doing teleseminars – namely growing a list from scratch, getting people to sign up for your teleclass, and turning your classes into profitable information products. How you run your class is up to you. Saturday is the final deadline to get into the Teleseminar Secrets program. It’s a lot of money and you should definitely not do it if it’s going to drain you financially or just doesn’t feel like it’s “you.”
FYI, if you are collaborating or otherwise partnering with someone else on your business, then you are allowed to bring in one associate and therefore you can split the cost with him or her. Just something to think about.
Like I said, I definitely plan to write an article on this topic but if you have some thoughts on women and money and marketing that you’d like to share, I’d love to hear them. Send them to firstname.lastname@example.org.
To your dreams,
Dreamer in Residence
P.S. If you struggle with the idea of marketing yourself consider this advice I gave to one of the callers today. Imagine your headstone reading, “Joan wrote a book that could have helped so many. Unfortunately, no one read it because she didn’t want to seem too pushy.”