Valerie and Pat Beith from
In the last issue of the
Changing Course Newsletter, I introduced you to my friend, Coach Pat Beith, and the informative videos he’s created on how to make money running sports …
I hear from a lot of people at various junctures along the road to right livelihood. Some are at the very beginning, still trying to figure out which path is right for them. Others have happily reached their destination. Others are midway on their journey.
Regardless of where you are in the process, there are five keys to changing course:
I know it sounds cliché, and especially at the start of the New Year, but if you’re really serious about taking control of your life, you need to set some goals for yourself. Knowing that you want to change your life or work for yourself is a great start. But expressing a desire is different from stating a goal.
In her Broadway show Signs of Intelligent Life in the Universe, Lily Tomlin’s bag lady character remarks, “I always wanted to be somebody. I realize now I should have been more specific.” Deciding you want to earn money by making and selling gift baskets is much more specific than saying you want to make money doing something creative. But even here you need to get more precise.
One of the best ways to move a goal along is to quantify it. Using our gift basket example, the key questions are how much money do you want to make and by when. You can always shoot higher, but for now let’s think in terms of generating $5,000 in gift basket sales. From here you’d want to make your goal both real and reachable by breaking it down into smaller more manageable goals, like, for example, making and selling six gift baskets in 60 days. Actually writing the date on your calendar will make it even more real.
A long-time subscriber named Joe understands the importance of looking to others for inspiration. He also understands how important it is to hear not just about people that have followed their dream and made it happen, but also about, he says, “those currently traveling the pathway to a new career, setting goals for themselves, managing to keep their dream alive and staying focused on the goal of a new career.”
And setting and working toward a goal is exactly what this 33 year old software engineer from Maryland is doing. But I’ll let Joe tell you about his plans – and progress – in his own words:
“A year and a half ago I started reading a lot of real estate investing books. I wanted to get into the medical field as a Physical Therapist and needed a way to supplement my income. I took classes and soaked up all of the real estate knowledge I could get.”
“I worked with advisors until I landed my first deal. It was a rehab house, and after I repaired it I made $28,000 profit for an endeavor I spent five months on part-time. I was thrilled. I took this money and used it to help purchase a rental property and another rehab which I am now selling.”
“I set goals for myself. My big goal is a career change at five years. Presently I have four years left. I plan on generating enough income to cover all of my expenses. I also have smaller goals. At the two year mark I plan to make $1,000 net cash flow per month. At three years I plan to make $2,000 net cash flow per month. This will allow me to pursue Physical Therapy without worrying about money! I have volunteered in two hospitals and determined that this is where I belong.”
“This is my journey. It’s hard to wake up every morning and go to my current job. However I now see an end in sight. I know that in a few years I will be enjoying helping people every day. And when that day comes, it will be a dream come true.”
Some of you are probably saying, “Five years! I can’t wait that long.” You don’t have to. Joe’s goal is very specific – to generate enough money from real estate to be able to fully support him during his schooling. Depending on your goals, your financial situation, your level of commitment, and the amount of time you’re willing to invest, you can certainly change course in far less time.
Whether you want to be living your new life in five years or in five months, the point is to set a goal, quantify it, and then, one day at a time, take the small action steps required to make your goal happen.
Shooting for a future goal is great. But I received a deeply moving email that reminded me of the importance of also remembering to live life fully in the moment. A woman named Pam wrote to thank me for inspiring her partner Bruce, a man I never met but who I apparently encouraged to live his dream. Pam has generously allowed me to share her and Bruce’s story with you.
Before he was killed instantly in a traffic accident, Bruce was living his dream. Bruce had been a computer consultant who, explained Pam, tired of the cubicle life. “Although he made a boatload of money doing it, he realized that there was more out there to do. He always wanted to do something purposeful with his life, and didn’t see that the programs he wrote made much of an impact.”
Pam went on to say that she and Bruce lived together for two very wonderful years, “living our dream. We both left the corporate grind, had opened our own business as massage therapists. Bruce was a wonderful man. He had healed so much in his life and many times said, ‘If I’m to be the kind of spiritual man I wish to be, then I need to work on this.’ He was making a difference in people’s lives on a daily basis. I’m so very grateful for every moment that we shared. We were blessed to have many friends. And I plan to continue our dream.”
Although I never had the privilege of meeting Bruce, he sounds like a truly remarkable human being and one who will be missed by many. How wonderful that while he was among us Bruce was living his dream. Pam’s strength, her gratitude in the face of unspeakable grief and her resolve to continue to live their dream is inspiring indeed.
When we think about goals, we tend to think about achieving some future result. And yet as John Lennon once observed, “Life is what’s happening when you’re making other plans.” Bruce’s story serves as an important reminder that even while you strive to reach your future goals, you must live life now and with as few regrets as possible.
Sometimes changing course can begin with the simple act of shaking up your normal routine. Take Barbara, a former coworker of mine from my corporate days. Most people spend their Saturday mornings in a frenzy of house cleaning and errands. Barbara does this stuff too but not until after she’s indulged herself by crawling back into bed with a cup of coffee and popping in a suspense movie.
Spending your Saturday morning watching a movie may not be your cup of tea, but surely there is some small fun thing you can do to shake things up. If you tend to read self-help books try a romance novel. Walk your dog in a totally new place or drive a different way to work. Visit your local historic society or museum. On the first day of each month have ice cream for breakfast. Go to the movies on a weeknight. Experiencing small changes can make the bigger ones seem more doable.
When I was desperately trying to get myself out of corporate America, I promised myself that I would not go to bed at night until I had taken at least one small step toward my goal. It doesn’t have to be a big step.
For example, I knew that at least in the short term, leaving my job-job would mean I’d be earning less money. So one day I brainstormed a list of ways to supplement my income. I have a finished basement with a bath so one idea was rent it out to a commuting grad student who needed a place to stay during the week. The next day I stopped by the hardware store to see what I could find out about sound proof ceiling tiles. The following day I looked up the Web site for the housing office at the local college, and so on.
Not only do small steps add up, but just as important is the sense of momentum you’ll gain. And once you get started on a dream, it’s hard to stop!
“The big break for me,” said Jon Stewart of the Daily Show, “was deciding that this is my life.” Another year is upon us. Since this is indeed your life, let this be the year you start making your dreams happen.
Naturally, I’m also getting loads of questions from those who took the online survey as well as in response to the email that went out this week.
I started to reply to everyone personally. But then it just got out of control. So I decided the smarter thing would be to use a FAQ (frequently asked questions) format and post them here at the blog. That way, you can post additional questions or comments. I’ll do my best to respond within 24 hours.
I highly recommend you read through the FAQs before purchasing the Self-Study Training later this week. You’ll have a lot of the information you need to make an informed decision whether this program is right for you.
I’ll warn you in advance – some of my answers to your most Burning Questions are on a little long. But I’d rather err on the side of giving you more information than less.
To your dreams,
Dreamer in Residence
I know the economy is an issue, so I’m working on some kind of discounted pricing now. At the same time, you need to understand that this course represents over a decade of intellectual property so I can only discount things so much.
For the amount of information I’m providing – hundreds of pages of step-by-step materials, over 13 hours of actual client sessions personally conducted by me – all of which are designed to rapidly accelerate your learning curve, AND given that we’re talking about you being able to launch an entire new profit center, pricing experts tell me I should be charging three times what I have been.
I’m going to create two options. The first will be for people who already have a coaching practice or perhaps work for some kind of career center or recruiting company and really just want the parts that have to do the Changing Course Formula and the consulting process itself. Since they don’t need help with marketing, there’s no reason they should have to pay for it. So that “standard” kit will be less.
For the people who do want and need a marketing boost, there will be additional resources, obviously at a higher price point. Having this information is going to save considerable time and energy and will help you sure that once you get the consulting parts down that you can start attracting clients faster.
I will definitely offer a payment plan. I’m known for going out of my way to break things down in a way that let’s more people than who could otherwise not afford it able to get the system. Having said that…
I DO NOT WANT ANYONE GOING INTO DEBT TO PURCHASE THIS PROGRAM.
If, God-forbid, you have lost your job or your home or your spouse/partner is going in for major surgery or you are the sole breadwinner in your family or are otherwise in dire financial straights and you need enough income from a new business to pay the bills in the short term, do not purchase this program.
Even if you have a job and have realistic expectations about what it takes to start and grow a consulting practice, honestly, if you can only afford a few hundreds dollars, regrettably this is not a good fit for you. You might want to check out Fab Job where for something like $29 you can at least get the basics of starting a wide variety of other kinds of small businesses. I know it’s not the same, but I’m trying to be honest here and at least it’s a start.
Information-wise, the answer is YES! Obviously at nearly $10,000 the people in the live 5-day training program got the highest possible level of support.
But as far as the actual training content – a step-by-step break down of the Changing Course Formula and then knowing what to do before, during, and after a consulting session – the self-study version contains the same essential information you need to be able to work effectively with clients.
You do not need an academic degree to be an Outside the Job Box Career Expert and Business Ideas Consultant. You don’t need to be a coach of any kind.
When you get outside of the box, you realize that there are many paths to expertise. Here’s a story I tell my clients – and you can use with your client’s too…
Imagine you’re out shopping when you spy a fabulous piece of art that would look perfect in your living room. You start to head over for a closer look when it suddenly hits you. “What if the artist doesn’t have an MFA?” As ridiculous as that sounds I’ve seen far too many people hold themselves back for fear of not being “qualified” enough. Naturally there are some professions where credentials are mandatory. But not all career paths require fancy degrees or formal training of any kind in order to achieve expertise.
Consider too, the unlikely case of self-taught weapon system expert Jeff Baxter. Despite no formal education on weapons systems, Baxter chaired the Congressional Advisory Board on Missile Defense and is a highly paid consultant to military contractors like General Atomics and Northup Grumman. His prior experience? “Skunk” Baxter, as he used to be known, was a guitarist with rock bands Steeley Dan and the Doobie Brothers. If someone can become a self-taught weapon systems expert, you can become a self-made expert on just about anything.
Then there’s Jean Nidetch. In the early 60’s, the homemaker from Queens started inviting friends to her home to support each other’s ongoing battle to lose weight. Her approach of mutual support coupled with sensible eating worked. So well in fact that Nidetch went on to found a little multi-billion dollar international empire called Weight Watchers. Notice, she did not have a degree in nutrition, or exercise physiology, or degree of any kind.
One of the topics covered in the training program – and one of the things that as an Outside the Job Box Career Expert and Business Ideas Consultant you will help your own clients to see – is that there are many paths to expertise.
I’ll answer this along with another question which was, “What happens if I'm in a "dry spell" with my ideas?” There very much is a system. It includes everything from what to say when a client calls to inquire about your services to a “script” to help you kick off and close every session and how and when to process the client’s credit card.
As for running out of ideas, the fact that you are interested in this program tells me that you are a creative thinker (and if you are not, you should not go into this line of work). It’s a combination of using your naturally curious mind and then having a system that includes enough tools to make sure that you never run out of ideas – and if you do, you know exactly where to go to find more!
Keep in mind, too, that what you are promising your clients is that they will walk away with at least one good idea for how they can turn their interests into income. Because each client has different interests, each one will be different. With the right process and tools, coming up with interesting ways to turn passions into profits will not be an issue!
As for everyone having to follow certain “guidelines”… I address this at length in the program description so suffice it to say that if you use my concepts you need to credit these back to me just as you would if you were talking about say Barbara Sher’s concept of “Scanners vs. Divers.”
Also this is not a franchise and therefore, nobody has to do things “my way or no way.” There plenty of structure for those who want guidelines and plenty of flexibility for people who want to create their own thing.
There were a few comments and questions some people raised in the survey that I consider “red flags.” Before you even think about doing this kind of work I want to make sure you a) have the right “mindset” for this work and b) understand what it is you are training to do…
Red Flag Comment 1: “What is a creative career consultant's average success rate – how many people get 'placed' as it were, in a career that they like?”
Red Flag Comment 2: "What is the success rate of clients? How many find outside the box work they love as a result of the counseling?"
ANSWER: Maybe I am being overly sensitive to words here, but I don’t want to take any chance. Words like “placed” even if they are in quotes and “find” work are both job-related. Being self-employed is about creating your own job basically.
Your clients are not ge
tting “placed” anywhere and none of them will “find work” as a result of a consultation with you. Instead you are helping people to see ways they can turn their interests into income so they can then CREATE income streams and get customers or clients to pay them for what they have to offer. There is a huge difference.
I think the real question people are trying to get at is, "How successful
are consultants at helping people discover interesting business ideas based on
their passions and interests?" Well all you have to do is read these evaluations
to know the answer to that. These are just a small sample of the 100+
evaluations previously trained consultants have received from the practice
clients that Changing Course provided to help jumpstart their new practice:
“Arthurine -- you are a truly gifted and amazing Outside the Job Box career consultant! I deeply appreciate my consultation, and I am looking forward to moving forward to some of the ideas you gave me. Thanks a million!!”
“I believe Craig really will be good at being a full time consultant, and recommend him to others for a great job. I enjoyed working with him, and look forward to emailing him with my future career expansions!”
“Michelle is great! She has a lot of enthusiasm and that gave me energy. She is very easy to talk with. She also offered some good ideas, and seems to really care about what she is doing.”
“Gail was great. The session was exactly what I’ve been looking for a long time. I’ve met with several career coaches, but this is the first time I felt I got worthwhile feedback. It was a great experience… the process doesn’t consider what you’re good at, but rather what you love. And what could be better than doing what you love and getting paid for it. Gail, I think you’ll be enormously successful in this field.”
Red Flag Comment 3: “How do you overcome the terror of failing?”
Actually I was going to talk about this in the next newsletter but since this is such a big issue, I’m going to give you a sneak preview.
No one likes to fail. But terror? There are things worth being terrified about like global warming or war or bombings. But giving something your best shot and finding out it’s not for you? I call that life.
At one point I decided to produce a line of humorous greeting cards. I spent months drawing them and a couple of thousand of dollars on printing. They sold pretty well in four major cities but soon into it, I realized that the business was more about selling than anything and I hate selling (marketing I like, selling I hate). So did I waste $2000? No. I gave it my best shot, learned a lot and moved on.
If you’re going to be an entrepreneur, then you need to readjust your emotional response to failure and mistake making. You need to understand some fundamental truths about failure that have guided successful people since the first spear missed the first brontosaurus.
Here are five more must-have rules for entrepreneurs about failure:
Rule 1: No one bats 1000. The fact that you identify with the Impostor Syndrome tells me that emotionally you still expect yourself to always bat 1000. To put that into perspective, consider that in baseball a .333 batting average is considered outstanding. If you’re not a baseball fan, what this means is that for every 10 pitches, the batter only has to hit the ball three times to be considered exceptional. Even the legendary Babe Ruth “only” batted .342. The point is, you can be at the top of your game and still strike out more often than not.
From time to time everybody makes bad decisions. Everybody gets egg on their face. Everybody fails. Failures, flops, and fumbles are such a part of life that Harry Truman once remarked, “Whenever I make a bum decision, I just go out and make another.” Okay, it’s hard to imagine a female president getting away with the same remark without some questioning her fitness. But you can’t control what other people think. You can only control your own response which begins with giving yourself permission to fall as flat on your face as the next person.
Rule 2: Failures offer valuable lessons – and opportunities. Believe it or not there is lots of good news about failure. Henry Ford understood that, “Failure is only the opportunity to begin again more intelligently.” In engineering, the process of “failure analysis” is based on the recognition that you can learn just as much from studying what went wrong as you can from what went right. It is this understanding that led Thomas Edison to famously remark, “I have not failed. I have successfully discovered 1,200 ideas that don’t work.”
Instead of seeing your flops as evidence of your incompetence, think of them as information you can use to do better next time. Do you need to develop or hone a certain skill? Do you need more practice or a different approach? Do you need to delegate the things you’re not gifted at? What will you do differently next time? What lessons can you glean? For example, have you ever walked away from a conversation and thought, “I sounded like such an idiot”? Everyone has. Next time, skip the self scolding. Instead use that time to replay the conversation the way you wish you’d handled it.
Now I don’t want you to mistake this for the usual negative self-talk about what you “should” have said or done. Rather what you’re doing is consciously laying down a positive new pathway in your brain, one that will make you better prepared to respond in a similar situation in the future. The sooner you glean the learning value following what feels like a set back, the better. The key is to fail forward.
Rule 3: Failure is just a curve in the road. I know how easy it is to be so discouraged by setbacks that you just give up. But it’s time you start seeing failure for what it is, a curve in the road and not the end of the road. Did you know that Walt Disney was fired from a newspaper job for “lacking ideas”? Or that H. Macy’s store failed seven times before it caught on? Or that Michael Jordan was cut from his junior varsity basketball team? Did they give up? No.
If Abraham Lincoln had taken failure as cause to quit it would have changed the course of history. In fact he suffered repeated failures on the road to success. After failing as a storekeeper and a farmer Lincoln decided to run for political office. He failed. Once he finally did get elected to the legislature, when he sought the office of speaker and failed. He failed in his first bid for Congress. He failed when he sought the appointment to the United States Land Office. And he failed when he ran for the United States Senate. Despite repeated public failures, Lincoln never saw failure as a reason to give up.
Rule 4: Not taking risks may be the riskiest move of all. Whenever you try anything there will always the risk of failure. At the same time, not taking risks is often the riskiest move of all. The reason Michael Jordon says he made so many baskets is because he was willing to take so many shots, explaining, “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” Stepping up to take your shot is especially important because Impostors think that by avoiding risk they can dodge detection. After all, if you don’t take chances or never put yourself or your work out there, you significantly lower the chances of failures.
Here again it comes down to shifting your thinking. People often comment on what a big risk I took when I left my safe corporate job to go out on my own. But to me, the far greater risk was to look back at my life with regret and say, “I was miserable, but at least I had a good dental plan.” As the great Opera diva Beverly Sills once said, “You may be disappointed if you fail, but you are doomed if you don’t try.”
Rule 5: It’s not your failures that count but how you handle them. Imagine making a major mistake with 1 billion people watching. That’s what Miss USA Crystle Stewart did when she fell during the 2008 Miss Universe pageant. She handled the fiasco by putting on a radiant smile, picking herself up and clapping her hands over her head as if to say, “Let’s have a round of applause.” This was not the first time Stewart had to pick herself up after a failure. It had taken her five tries before being crowned Miss Texas. To feel as bright and capable as you really are, remind yourself that it’s not your failures that count, but how you handle them.
Not only do you have a choice about how you handle failure, you also have a huge say in what kind of failures to have. You can have the mundane ones like getting a D in physics or not getting an interview or you can take the advice that Garrison Keillor offered to students in his commencement address at Macalister College. Keillor encouraged the audience to “have interesting failures.” Let those words sink in for a moment. Have interesting failures.
Whether you like or not from time to time you’re going to miss the mark. So why just be a failure at parallel parking or balancing your checkbook when you can come in third at the National Jigsaw Puzzle Championships, only write one children’s book, or make it only half way up Mount Everest? The fact that you never fail indicates that you consistently chose settling over reaching, inaction over action. As Billie Jean King once said, “Be bold. If you’re going to make an error, make a doozey, and don’t be afraid to hit the ball.”
I am confident that a lot -- if not all -- of your questions will be answered when you see the full course description. But if you have a burning question that can’t wait, jot it down here and I will do my best to get back to you ASAP!
Joey is an old family friend with a great mind for inventions and such. He left his corporate IT job about five years ago to sell a specialty clothing item he created for skiers and other outdoor types. It’s a really good product and there is nothing else like it on the market. He even got a patent.
Joey’s first product brochure was really bad. No, make that horrible.
In my old corporate marketing job, I worked on product brochures all the time. So I tried to offer Joey some friendly pointers. When I did, he literally put his hands over his ears and said, “No, no, no.” I am not making this up.
Since then, he’s had some success traveling around the country selling his clothing at ski shows. But, when you calculate in the time and the cost of driving half way across the country and sitting at a booth for three days, it’s easy to see why Joey’s business barely breaks even.
Bad marketing aside, Joey consistently chooses the least customer friendly ways to do business. For example, he doesn’t take checks from his customers because one might bounce. He won’t accept American Express credit cards either because the fees are too high.
I’ve tried to tell him that out of many hundreds of customer orders I’ve received by check, in all that time maybe one was bad. And even if two out of 100 did bounce, he’d still come out ahead because he’d be making sales he wouldn’t have otherwise.
Like credit card fees, the occasional bounced check is just the price of doing business. Like any business expense they just come off your taxes. Joey won’t listen.
Over the years, I’ve tried to tell him that that he should be marketing his product on the internet. Joey resisted for a long time before finally throwing up do-it-yourself site. It’s ugly and not at all user friendly. Not surprisingly, he only gets a couple of orders a month at most.
Not one to give up easily, I’ve tried to talk to him about ways to drive traffic to his site, about building a list so he can keep in touch with his prospects and clients, about partnering with other companies to jointly sell his products – but Joey always comes back with some reason why “it will never work.”
Over the years, I’ve recommended different workshops or Web designers. But Joey doesn’t want to spend the money. Besides, one of them might rip off his ideas.
At one point, a major ski manufacturer was interested in licensing his product. As he prepared to talk numbers, I told him to focus on sales volume and not a per unit profit. After all it’s better make $2 on a million sales than to make $20 on 1000 sales. But Joey decided it was better to play hard ball on price instead. The deal never happened.
Why am I bothering to take time out of my weekend to tell you about a small business failure?
It’s simple. I know you want nothing more than to fire your boss and do your own thing. And, unlike Joey, I actually want you to make enough money so you can support yourself, take some nice vacations, and enjoy a good retirement.
But it’s never going to happen unless you bring the right mindset to your goal of changing course.
Case in point, compare Joey to a guy named Ted that I met last weekend at a seminar in Salt Lake City. Ted flew all the way from Florida, took three days out of his life, and spent several thousand dollars to learn a new way to drive more traffic to his Web site from an expert.
Ted is an airline pilot who was looking to start a side business in his spare time. He took a seminar on starting an online business, found a product he wanted to sell (a medical device), contracted with manufacturers and distributors, used everything he learned and made it happen. That was three years ago.
Now compare where Ted’s business is compared to Joey’s.
Ted works on his business part-time. Joey works on his full-time.
Despite spending more time on his business, Joey has made relatively little money, has a garage full of inventory, and has an increasingly impatient wife who just wants him to get a “real job.”
Ted’s business started out slowly, but today he is seeing monthly sales of about $50,000 and next year projects sales to top a million. Corporate headquarters is a spare bedroom in his condo.
There is one reason, and one reason only, why Joey’s business is not making it. He won’t listen to anyone.
Joey thinks he knows it all and sees no value in working with other business owners.
Ted on the other hand goes out of his way to find people who are more knowledgeable than he is and to learn from them. He also partnered with a parent’s organization devoted to helping young people impacted by the condition Ted’s product helps.
Joey doesn’t want to spend a dime on his business that he doesn’t have to, preferring instead to do everything himself. He thinks everyone is out to rip him off – the customer, marketing consultants, internet marketers, workshop leaders.
But like me, Ted invests heavily in his education. That’s because Ted knows for every $1 he puts in he will get $10 or $20 back in increased sales.
My changing course mantra has always been “information will set you free.” Ted gets this. Joey doesn’t.
Last week I shared some information with you about two very smart and very successful people whom I consider to be mentors of sorts – Yanik Silver and Jeff Walker.
Since purchasing their products and then getting a chance to meet and spend time continuing to learn from them, my own business has succeeded beyond my dreams. (One of the best things about making more money is it’s allowed me to give more money to my favorite international cause, www.TrickleUp.org and my favorite local cause, The Women’s Fund of Western Massachusetts.)
Both Yanik and Jeff are experts at helping people like Joey (if he’d listen), or Ted, or me, or you to start with literally nothing more than a glimmer of an idea, to turn that idea into a viable product or service, and then to sit at home reaching out to people who would benefit from our idea by marketing it via the World Wide Web.
Neither of these guys is afraid that people are going to rip them off. Quite the opposite. In fact, right now Yanik and Jeff are both giving away a TON of information that is free for the taking.
For example, Yanik is giving away almost $300 worth of products to any current or aspiring entrepreneur who wants to learn from a true master. All just to get you to give a subscription to his new Maverick Insiders newsletter a fair try.
These are not digital products he’s giving away. This is a big box of stuff that Yanik is going to mail to your home for just the cost of postage and handling. Now compare that to Joey who is too afraid that a customer will rip him off that he won’t even take a check!
Then there’s Jeff Walker. Jeff’s whole philosophy is built on being generous with his knowledge. So, for the last week or so, he’s been letting people listen in to a series of training videos that others have paid thousands to see.
Is Jeff just being a “nice guy”? Yes and no. Jeff truly is one of the nicest, most down-to-earth guys you’ll ever meet. I’ve been at conferences with him where some “little guy” who used Jeff’s program will come up tell him that they went from making a few hundred of dollars a month to making anywhere from $5,000 to (and I am not exaggerating here) $100,000 in a week.
Jeff knows what it’s like to barely have enough money to keep his own kids in diapers. So when people come up to thank him like this, you would think he hit the lottery! I’m guessing no one has thanked Joey.
But Jeff is also savvy enough to know that being successful in business means establishing relationships. Relationships are all about trust and credibility. You gain trust by putting your customer’s needs above profits. Like me, I know for a fact that Jeff has walked away from sales or potential business partners if it didn’t feel right.
Jeff also knows that the best way to establish credibility with prospective customers is not to guard the palace, like Joey does but rather to “move the free line” as Eben Pagan says, and give away as much free information as possible.
What can you learn from how Jeff or Yanik do business? Are there ways you can be more generous in your own business? Or offer people what Yanik calls an “ethical bribe” to try your product or service?
Technically Joey and Ted are both small business owners. But they could not be more different. If you’re dreading going to work tomorrow, then you need to ask yourself some important questions:
If the answer is yes, go to the next question…
My plan is to continue to invest a minimum of $10,000 a year in my own education (something that would have been unthinkable to my working class brain just a few years ago).
And I plan to continue to learn from people like Yanik and Jeff. Last week I shared some specifics about both of their programs. So I’m not going to get into all that again. Besides they both do a far better job explaining what they have to offer than I do so, if you’re interested, I invite you to go see what they have to say.
But, if you have been thinking about starting a business that you can operate online from anywhere, then what you DO need to know now is that there is a clock on all this generosity and that clock is tick, tick, ticking…
I honestly don’t know when Yanik plans to end the $298 in free products offer. All I know is a) it’s not going to be around forever, and b) he wrote to say he plans to kick in what he says is a “killer last minute bonus.” So, if you want to meet Yanik, to see photos with him and his pal Sir Richard Branson (talk about networking!) and how Yanik teamed up with Branson to raise money for some very good causes, and to learn more about grabbing your free products, go to:
So many people grabbed Jeff’s program that he stopped taking orders on Friday. But he’s re-opening the doors one last time on Monday, November 17th at noon Eastern Time. But just for a few hours or until he sells out.
To watch Jeff’s newest free informational video or just to get in line for this last chance to grab his program go to:
So much of being a successful entrepreneur has to do with your mindset. Do you want to be like Joey or do you want to be like Ted? Maybe you aren’t out to make millions. But imagine how nice it would be to make a good living on your own terms and not have to worry about money. Better yet, imagine being able to make enough to help other people too.
Sir Francis Bacon once said, “A wise man will make more opportunities than he finds.” A wise woman will too. Change your thinking and it is amazing what opportunities you will invite into your life.
The fastest way to become a successful entrepreneur yourself is to learn from other successful entrepreneurs. I want to introduce you to two enormously successful (we’re talking millionaires here) who have had a tremendous impact on my success.
I am …
UPDATE: The webinar is now over, but you can still view the recording and learn from these amazing entrepreneurs on you to make more money, have more fun and give back more.
On Monday, Lisa emailed my list to let …
Do you dismiss your accomplishments as a “fluke” or “no big deal”? Are you crushed by even constructive criticism? Do you feel like you’ve “fooled” others into thinking that you’re more intelligent than you “know yourself to be.” If so, join the club!
I’ve been posing a series of questions that in some way relate to my new book on the Impostor Syndrome. Thanks to everyone who took the time to respond.
I’d like to continue the conversation. But instead of another question here, I’ve put up a special Impostor Syndrome blog at http://ImpostorSyndrome.com/blog. In this blog, I’ll be sharing information and articulating themes related to my book in progress on how to feel as bright and capable as everyone seems to think you are.
It’s my first main-stream book and will be published by Crown Publishing, a division of Random House hopefully in 2010.
Do you secretly worry that others will find out you’re not as intelligent and competent as they seem to think you are? Do you often dismiss your accomplishments as a “fluke” or “no big deal?” Do you sometimes shy away from or obsess about taking on greater challenges because of nagging self-doubt? Are you crushed by even constructive criticism, taking it as evidence of your ineptness? Are you waiting to be exposed as an impostor, fake, or fraud?
If so, join the club!
It’s estimated that 70 percent of people have experienced these feelings of intellectual fraudulence which are especially common among first generation professionals, creative types (Mike Myers says he’s always waiting for the “no talent police” to show up at his door), students, and others. Fearing that we have somehow managed to fool others “impostors” live in fear that sooner or later we are going to be “found out.”
In March I signed a *big* book deal with Crown Publishing Group to write a self-help book on the so-called Impostor Syndrome. And I am committed to including as many voices and experiences as I can. Simply said, I need your help.
For the next few months I’ll be posing a different question designed to help me better understand how impostor feelings manifest in the lives of my readers. I hope you will take a moment to share your thoughts, stories, fears, and solutions with me so that I may in turn, help more people to feel as smart and competent as they truly are.
What does “competence” mean to you? For instance, what goes through your mind as you think about starting your own business or promoting yourself as an “expert,” going after a new job or a big promotion, or taking on a new and unfamiliar project, or perhaps writing a book of your own? In these situations or others, what do you think it takes to be competent? How do you define competence? How will you know when you are “there”? Is there a story that reflects an experience where you or someone you know struggled to feel competent?
Please include as much information as you feel comfortable sharing – first name, current occupation, age, race, state/province/country. Share as much or as little as you like. No matter what you share, I think just reading other people stories will be enlightening to all.
Thank you in advance for your input and support. I couldn’t do this without you!