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This course review originally appeared in The Changing Course Newsletter.
I’m pretty picky about what resources I recommend to my readers. I won’t endorse anything that promises you can “get rich quick” or that professes to know the “secret” of “fast, easy success.” Hey, if you could really earn $1,000 a week stuffing envelopes at home, the American workplace would have emptied out long ago.
As much as we may wish for some magic answer, the fact of the matter is this: Changing course to create the kind of work and life you really want takes time, effort and commitment. Period.
Naturally then I was somewhat skeptical when the American Writers & Artists Inc (AWAI) contacted me about their course The Accelerated Program for Six-Figure Copywriting.
Before I recommend anything to my readers I like to see it for myself. AWAI was more than happy to oblige. In a matter of days, I received the entire course — almost 700 pages of material! Before I launched Changing Course, I worked in marketing. So, I like to think I know a little about the direct mail and copywriting world. To say that I was impressed with the course content would be an understatement. It is highly readable, thorough, and on-target. In short, these instructors know their stuff!
The corporation I used to work for paid to send me to a 2-day direct mail course put on by the Direct Marketing Institute in New York City. The tuition was over $1500 and that didn’t include travel, lodging and food. It was a good course but we mostly sat and listened.
Not everyone has an employer to foot the bill for a copywriting course. So I particularly liked the fact that AWAI made their copywriting course affordable to those trying to change careers on a budget. I also like that the course is not all theory. You get lots of chances to practice your new craft.
I discovered from the course materials that you don’t have to be a professional writer — or a writer at all — to learn how to be a top notch copywriter. In fact, if you can write a simple letter, you can learn to be a well-paid copywriter, earning your living from anywhere in the world you choose to be — a log cabin in the mountains, a London flat, a tropical island or the comfort and convenience of your own home office.
According to AWAI, top copywriters earn up to $200,000 a year. Of course, most make considerably less. Still, according to the AWAI it is not atypical for a good copywriter to earn $60,000-$80,000 a year. Here is how the course is broken down:
Part 1: Getting Started as a Copywriter: The Opportunity & Lifestyle
Part 2: The Fundamentals of Persuasive Writing
Part 3: The Secret Structure of Direct-Response Sales Copy
Part 4: Choosing Your Path
Part 5: You’re a Copywriter! Your Guide to Getting Clients
You also get a separate ebook called Direct Mail Hall of Fame with samples of the most successful direct mail promotions ever. This is no flimsy add-on. This book alone is 178 pages long!
There aren’t many people out there who can afford to just quit their job to learn a new skill. That’s why I like the practical step-by-step approach this course takes. Since the course is broken up into 13 installments it can be fit into anyone’s schedule. This course allows you to learn at your own pace without getting overwhelmed.
Finally, as I said earlier, I especially like that the course doesn’t cost an arm and a leg. Not only is your investment a modest one, but the option to break the payments up makes it even more affordable. The cost is $497. They offer a monthly payment plan that consists of 5 payments of $99.40. That’s less than a lot of people pay for cable television! And wouldn’t it make a lot more sense to spend time doing something that can free you from “job jail” than watching other people trying to get rich quick on Who Wants to be a Millionaire?
Whether you’re curious to learn more about launching a career as a professional copywriter or want to improve your writing skills to promote your own business, I encourage you to take a few moments to check out the American Writers & Artists Inc.’s Accelerated Program for Six-Figure Copywriting course.
If after seeing what the Institute has to offer you decide to take the course, I would love to hear what you think! And if you want to practice by writing some great copy to help promote Changing Course — I’d love to see it. Who knows, maybe I will be your first customer!
You may re-print these articles electronically, in print, or on your website providing the following byline appears at the end of each article:
Dreamer in Residence and career consultant, Valerie Young, abandoned her corporate cubicle to launch ChangingCourse.com, an on-line resource to help others discover their life mission and live it. Her career change tips have been cited in The Wall Street Journal, USA Today Weekend, The Sydney Morning Herald, The Edmonton Sun,Redbook, Reader’s Digest, and elsewhere and on-line at MSN, CareerBuilder, and iVillage.com. Valerie has delivered her How to Feel as Bright and Capable as Everyone Seems to Think You Are program to over 20,000 people.
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